DieHard batteries are currently manufactured primarily by Clarios, a global leader in battery technology. This company was formerly known as Johnson Controls Power Solutions.
The DieHard brand itself represents a long-standing name in automotive batteries, known for its strong reputation and reliability among consumers for many decades.
While Sears initially owned and launched the DieHard brand, its manufacturing was outsourced for much of its history. Today, the DieHard brand is owned by Advance Auto Parts, which acquired it in 2019.
With changes in ownership and manufacturing, what does this mean for the DieHard batteries you purchase today?
This article explores the history, current manufacturing details, ownership structure, and what consumers should expect from DieHard batteries in the contemporary market.
So let’s get started.
Table of Contents
Who Currently Manufactures DieHard Batteries?
The primary manufacturer for DieHard batteries is Clarios, a company recognized globally for producing advanced battery technologies.
Clarios was previously known as Johnson Controls Power Solutions before Brookfield Business Partners acquired it in 2019.
This manufacturing relationship ensures DieHard batteries benefit from Clarios’ extensive research, development, and production capabilities.
Clarios produces a wide range of batteries for various automotive brands, emphasizing quality and performance across its product lines.
Their expertise spans traditional lead-acid batteries, as well as more advanced technologies like AGM (Absorbent Glass Mat) batteries.
What is the History of the DieHard Brand Ownership?
Sears, Roebuck and Co. originally launched the DieHard brand in 1967. It quickly became one of their most iconic and successful private labels.
For over 50 years, DieHard batteries were a staple offering at Sears auto centers, known for their durability and performance.
During much of this time, outside companies manufactured the batteries, with Johnson Controls (later Clarios) serving as a long-term key supplier.
As Sears faced financial difficulties, the DieHard brand, among other valuable assets, became a candidate for sale.
In 2019, Advance Auto Parts acquired the DieHard brand from Transform Holdco LLC, the parent company of Sears and Kmart.
This acquisition marked a significant shift, moving the brand into the portfolio of a dedicated automotive parts retailer.
Where Are DieHard Batteries Manufactured Today?
DieHard batteries, manufactured by Clarios, are produced in various facilities globally, including several in North America.
Clarios operates an extensive network of manufacturing plants, with significant production capabilities located within the United States and Mexico.
The precise manufacturing location for a specific DieHard battery depends on its type, model, and intended market.
This distributed manufacturing approach allows Clarios to efficiently supply batteries to different regions and meet demand.
Regardless of the specific plant, all facilities adhere to Clarios’ global quality and environmental standards for battery production.
Are DieHard Batteries Still Good Quality?
Yes, DieHard batteries generally maintain a reputation for good quality and reliability in the automotive battery market.
The brand’s continued association with Clarios, a leading battery manufacturer, supports its commitment to product performance.
Clarios uses advanced manufacturing processes and rigorous testing to ensure their batteries meet or exceed industry standards.
As the brand owner, Advance Auto Parts also has a vested interest in upholding the DieHard name’s strong legacy of quality.
Consumer reviews and industry assessments frequently rank DieHard batteries among the more dependable options available for vehicle power.
Where Can You Buy DieHard Batteries Now?
Since Advance Auto Parts acquired the DieHard brand, they are the primary retailer for DieHard batteries.
You can find a full range of DieHard batteries available for purchase at Advance Auto Parts stores across the United States.
Additionally, DieHard batteries are sold through the Advance Auto Parts website, offering convenient online ordering and in-store pickup options.
Advance Auto Parts also has a strategic partnership with Sears, allowing DieHard batteries to still be sold at remaining Sears locations.
The brand is also available at participating Carquest Auto Parts stores, which are also part of the Advance Auto Parts family of brands.
While less common, some authorized online marketplaces and other auto parts distributors might also carry specific DieHard battery models.
Is DieHard an American-Owned Brand?
Yes, Advance Auto Parts, an American company headquartered in Raleigh, North Carolina, owns the DieHard brand.
This makes DieHard an American-owned brand, continuing its legacy with a US-based automotive retailer.
However, it is important to distinguish between brand ownership and manufacturing operations.
The manufacturer of DieHard batteries, Clarios, is owned by Brookfield Business Partners, a Canadian company.
Therefore, while the brand itself is American, the company responsible for producing the physical batteries has Canadian ownership.
Are There Different Types of DieHard Batteries Available?
Yes, DieHard offers a variety of battery types to meet the diverse needs of modern vehicles and consumer preferences.
The product line typically includes conventional lead-acid batteries, a reliable choice for many standard vehicles.
DieHard also provides AGM (Absorbent Glass Mat) batteries, known for their enhanced performance and longer lifespan.
AGM batteries are particularly well-suited for vehicles with start-stop technology and those requiring higher electrical loads.
Specific DieHard lines, such as DieHard Platinum and DieHard Gold, often indicate varying levels of power, warranty, and technology.
These variations allow consumers to select a battery that best matches their vehicle’s requirements and budget.
How Does DieHard Compare to Other Battery Brands?
DieHard typically holds a position as a premium or upper-mid tier battery brand in the automotive market.
It often compares well with other established brands that prioritize reliability and performance, such as Optima, Exide, and certain AC Delco lines.
Its strengths typically lie in consistent starting power, durability, and often competitive warranty offerings.
Compared to budget-oriented brands, DieHard batteries usually come with a higher price point but often deliver superior longevity and cold cranking amps (CCA).
Many consumers who have used DieHard batteries for years attest to their dependable performance in various weather conditions.
The brand benefits from the manufacturing expertise of Clarios, which also produces batteries for several other reputable labels. This ensures a consistent quality baseline.
What Are Common DieHard Battery Warranties?
DieHard batteries typically come with a competitive warranty, which can vary depending on the specific model and series.
Common warranty periods for DieHard batteries usually range from 2 to 3 years for free replacement, often followed by a prorated period.
For example, a DieHard Gold battery might offer 3 years of free replacement, while a Platinum AGM battery could extend even longer.
The warranty covers defects in materials and workmanship, providing consumers with peace of mind regarding their purchase.
It is always recommended to check the specific warranty terms and conditions at the point of purchase, as policies can change.
Advance Auto Parts, as the primary retailer, manages the warranty claims for DieHard batteries sold through their channels.
What Should Consumers Know When Buying a DieHard Battery?
To ensure optimal performance and longevity when buying a DieHard battery, understanding your vehicle’s specific requirements is crucial.
Always consult your vehicle’s owner’s manual for the correct battery group size, cold cranking amps (CCA), and reserve capacity (RC).
Modern vehicles, especially those with start-stop systems or extensive electronics, may require an AGM battery, such as the DieHard Platinum series.
Check the manufacturing date of the battery, often shown by a code on the case, to ensure you buy a fresh unit.
DieHard batteries are primarily available at Advance Auto Parts and Carquest, so plan your purchase through these authorized retailers.
Consider the warranty for the specific DieHard model; longer free-replacement periods often suggest higher confidence in the product’s durability.
Finally, proper installation and maintenance—like keeping terminals clean and checking voltage regularly—will help maximize your DieHard battery’s life.
I am Jack Neel, a mechanical engineer, researcher, and writer. I created this website to share my knowledge about different brands and products with you. I research the manufacturers behind the brands and provide you with the information you need to make smart buying decisions.