Cricket Wireless is a wholly-owned subsidiary of AT&T Inc., one of the largest telecommunications companies in the United States.
Cricket Wireless functions as a mobile virtual network operator (MVNO), providing prepaid wireless services to consumers nationwide. It offers affordable cell phone plans without annual contracts.
AT&T, a major multinational company, acquired Cricket Wireless to grow its presence in the value-conscious prepaid market. This move helped AT&T serve a wider range of customers.
How does AT&T’s ownership affect the service, network quality, and overall value of Cricket Wireless for its customers?
This guide will look at Cricket Wireless’s ownership, explore its history, examine the network it uses, compare its services to its parent company, and evaluate its position in the competitive prepaid market.
So let’s get started.
Table of Contents
Who Exactly Owns Cricket Wireless?
Cricket Wireless is fully owned by AT&T Inc. This means Cricket operates within AT&T’s corporate structure, using its broad network infrastructure and resources.
As a prepaid brand, Cricket serves as AT&T’s primary offering for customers seeking no-contract, budget-friendly wireless plans. This allows AT&T to compete effectively in various market segments.
The ownership ensures that Cricket customers benefit from the robust network coverage and reliability associated with one of the nation’s largest carriers.
When Did AT&T Acquire Cricket Wireless?
AT&T acquired Cricket Wireless in 2013 through its purchase of Leap Wireless International, Inc., Cricket’s parent company at the time. The deal was valued at approximately $1.2 billion.
Prior to the acquisition, Cricket Wireless had been an independent prepaid carrier, known for its regional presence and competitive pricing. The acquisition significantly expanded AT&T’s prepaid market share.
By March 2014, Cricket was fully integrated into AT&T’s portfolio. This led to a rebranding and a shift in its operational model, now using AT&T’s network entirely.
What Network Does Cricket Wireless Use?
Cricket Wireless exclusively uses AT&T’s nationwide 4G LTE and 5G networks. This is a significant advantage for Cricket customers, as they gain access to one of the most widespread and reliable networks in the United States.
This means Cricket Wireless customers typically have service wherever AT&T has coverage. This includes access to both urban and rural areas where AT&T’s infrastructure is available.
However, during times of network congestion, Cricket data may temporarily slow down compared to AT&T postpaid customers. This is common practice among MVNOs.
Is Cricket Wireless a Prepaid Service?
Yes, Cricket Wireless is a prepaid wireless service. This business model defines its brand identity and customer appeal.
Prepaid services mean customers pay for their service in advance, typically on a monthly basis. There are no annual contracts, credit checks, or activation fees for most plans.
This flexibility makes Cricket an attractive option for consumers who prefer not to be tied down by long-term commitments or those looking for more predictable monthly expenses.
How Does Cricket Wireless Compare to AT&T?
While Cricket Wireless uses AT&T’s network, there are distinct differences between the two brands. Cricket is designed for the value-conscious prepaid market, while AT&T targets both postpaid and business customers with premium services.
Cricket plans are generally more affordable, often including taxes and fees in the advertised price, simplifying billing. AT&T postpaid plans tend to be more expensive but offer additional perks.
AT&T postpaid customers typically receive priority data access over Cricket users during network congestion. Cricket plans often cap data speeds at 8 Mbps or 100 Mbps, depending on the plan, while AT&T postpaid speeds are generally uncapped.
Additionally, AT&T offers a wider range of phone financing options, international roaming benefits, and bundled services like internet and TV. Cricket focuses solely on mobile service.
What Are Cricket Wireless’s Main Features and Plans?
Cricket Wireless offers a variety of prepaid plans designed to meet different data needs and budgets. Their plans often include unlimited talk and text, along with varying amounts of high-speed data.
Many Cricket plans feature unlimited data, though some may include a specific high-speed data allotment before speeds are slowed. Mobile hotspot capabilities are often an add-on or included in higher-tier plans.
Cricket is also known for its multi-line discounts, making it a popular choice for families. The more lines added to an account, the lower the per-line cost becomes.
Some plans include international features, such as unlimited texts to specific countries or calls to Mexico and Canada. Wi-Fi calling and HD Voice are standard features on compatible devices.
Who Are Cricket Wireless’s Main Competitors?
Cricket Wireless competes within the highly competitive prepaid wireless market. Its primary rivals are other major MVNOs and prepaid brands owned by the large carriers.
Key competitors include Metro by T-Mobile (owned by T-Mobile) and Boost Mobile (owned by DISH Network, which uses T-Mobile and AT&T networks). These brands offer similar prepaid, no-contract services.
Other significant competitors are independent MVNOs like Mint Mobile, Visible (owned by Verizon), and Google Fi. These providers often differentiate themselves with unique data models or online-first approaches.
The competition typically revolves around pricing, data allowances, multi-line discounts, and the quality of the underlying network used.
Is Cricket Wireless a Good Value for Money?
For many consumers, Cricket Wireless represents a good value for money, especially when considering its access to AT&T’s reliable network and its straightforward pricing model.
Its strengths lie in its inclusive pricing (taxes and fees included), attractive multi-line discounts, and solid nationwide coverage. This makes it a strong contender for families or individuals seeking predictable monthly costs.
However, potential downsides include data deprioritization during network congestion and typically lower maximum data speeds compared to postpaid plans. Customers needing uncapped speeds or extensive international roaming might find it less suitable.
Ultimately, its value depends on individual usage habits, budget constraints, and the importance placed on premium features versus cost savings.
Can You Bring Your Own Phone to Cricket Wireless?
Yes, Cricket Wireless generally allows customers to bring their own compatible phones. This is a common and popular option for those who wish to avoid purchasing a new device.
To ensure compatibility, your phone must be unlocked and support the GSM network technology used by AT&T. Cricket provides an online compatibility checker where you can enter your phone’s IMEI to verify it will work.
Customers bringing their own device will typically need to purchase a Cricket SIM card, which is often available online or at Cricket retail stores. This process allows for a seamless transition to the Cricket network.
Where Can You Purchase Cricket Wireless Services and Phones?
Cricket Wireless services and phones are widely available through multiple retail channels, ensuring accessibility for potential customers.
You can purchase Cricket services, phones, and accessories directly from their official website, CricketWireless.com. Here, you can select plans, buy devices, and manage your account online.
Cricket also operates numerous authorized retail stores across the country. These physical locations offer in-person assistance for plan activation, phone setup, and troubleshooting.
You can also find Cricket products at various national retailers and big-box stores. This wide distribution network makes it convenient for customers to access their services.
What is Cricket Wireless’s Customer Support Like?
Cricket Wireless offers several ways to get customer support, catering to different preferences.
Customers can reach support through phone calls, live chat on their website, and by visiting one of their retail store locations for in-person help. They also have an active online community forum.
Based on general consumer feedback, the quality of support can vary, as is often the case with large service providers. Many users appreciate the ability to visit a local store for direct assistance.
Online resources, including FAQs and troubleshooting guides, are also available for self-service options, helping users find quick answers to common questions.
Is Cricket Wireless Still a Relevant Option in Today’s Market?
Cricket Wireless remains a highly relevant and competitive option in the modern wireless market, particularly for segments seeking value and simplicity.
Its continued relevance comes primarily from its reliable access to AT&T’s robust 5G and 4G LTE network, along with its straightforward prepaid plans and attractive multi-line discounts.
As consumers increasingly look for ways to reduce monthly expenses without sacrificing essential services, Cricket’s model of no-contract, all-inclusive pricing continues to appeal.
Its strong brand recognition and widespread retail presence also contribute to its enduring position as a leading choice in the prepaid wireless segment.
I am Jack Neel, a mechanical engineer, researcher, and writer. I created this website to share my knowledge about different brands and products with you. I research the manufacturers behind the brands and provide you with the information you need to make smart buying decisions.