UGG boots are made by Deckers Brands, a publicly traded company that also owns HOKA and Teva.
The brand is one of the most recognized names in footwear, best known for its sheepskin lined Classic boot that became a global lifestyle staple.
UGG was founded in 1978 by an Australian surfer on the California coast, and Deckers Brands acquired the brand in 1995, growing it into one of its core product lines.
Knowing who makes UGG boots helps buyers understand how a brand associated with Australian sheepskin actually manufactures its products across a wide network of overseas facilities.
This article covers UGG ownership, where the boots are manufactured, the brand’s growth under Deckers, and answers to common UGG questions.
So let’s get started.
Table of Contents
Who Makes UGG Boots And Who Owns The Brand?
UGG was founded in 1978 by an Australian surfer along the coast of California.
Deckers Brands, a publicly traded footwear company headquartered in Goleta, California, acquired UGG in 1995.
Deckers has grown its portfolio since then to also include HOKA, Teva, and previously AHNU, positioning UGG as one of three core proprietary brands.
Where Are UGG Boots Manufactured?
UGG boots are manufactured across a global supply chain, with factories in China, Vietnam, and Thailand handling the majority of production.
Deckers also uses manufacturing facilities in El Salvador for some UGG products.
Because production is spread across so many factories, two customers can receive Classic boots with different country of origin labels depending on the batch.
How Did UGG Become A Global Lifestyle Brand?
UGG’s Classic boot first gained attention through Southern California surf culture before catching on with Hollywood celebrities and fashion editors.
Under Deckers ownership, UGG expanded well beyond boots into apparel, accessories, and homewares.
UGG now operates more than 130 concept and outlet stores worldwide, in cities including New York, Paris, London, Tokyo, and Shanghai.
What Products Does UGG Sell?
UGG’s core lineup remains centered on sheepskin lined boots, slippers, and slides in its signature Classic silhouette.
The brand has expanded into apparel, handbags, and home goods, all built around the same cozy, casual lifestyle positioning.
UGG remains a highly seasonal brand, with the largest sales volume occurring during the cooler fall and winter months.
UGG vs HOKA: Which Deckers Brand Drives More Growth?
HOKA has become Deckers’ fastest growing brand, surpassing two billion dollars in annual revenue on the strength of its running shoe lineup.
UGG remains the company’s steady, seasonal anchor brand, consistently performing well each winter despite slower overall growth than HOKA.
Both brands share the same parent company and overlapping manufacturing partners across Deckers’ global supply chain.
For more on the sibling brand, see our guide to who makes Hoka shoes for a closer look at Deckers’ running shoe line.
Frequently Asked Questions About UGG Boots
Who makes UGG boots?
UGG boots are made by Deckers Brands, a publicly traded company that acquired the brand in 1995.
Are UGG boots made in Australia?
No, despite the brand’s Australian origin story, UGG boots are manufactured primarily in China, Vietnam, and Thailand.
Does Deckers own any other footwear brands?
Yes, Deckers Brands also owns HOKA and Teva, and previously owned AHNU.
When was UGG founded?
UGG was founded in 1978 by an Australian surfer on the California coast, before Deckers Brands acquired it in 1995.
I am Jack Neel, a mechanical engineer, researcher, and writer. I created this website to share my knowledge about different brands and products with you. I research the manufacturers behind the brands and provide you with the information you need to make smart buying decisions.