Under Armour built its name in Baltimore, Maryland, and it still designs every product from that headquarters.
The company does not own a single factory anywhere in the world.
Instead, it contracts with dozens of manufacturers spread across roughly twenty countries.
Most people assume a brand this recognizable makes at least some of its own gear.
That assumption is wrong, and it has been wrong since the company started.
This article covers where Under Armour is actually made, who owns the brand, its founding story, and how tariffs are reshaping its costs heading into 2026.
So let’s get started.
Table of Contents
Where Is Under Armour Made?
Under Armour is made almost entirely overseas. The main countries are Vietnam, Jordan, Indonesia, and Cambodia.
For fiscal 2024, the company relied on about 36 primary contract manufacturers spread across some 20 countries.
Roughly 63 percent of its apparel and accessories came from just four countries. Those are Jordan, Vietnam, Cambodia, and Indonesia.
Footwear is mainly built in Vietnam, Indonesia, and China. Smaller volumes also come from Honduras, El Salvador, Nicaragua, and Mexico.
Who Owns Under Armour?
Under Armour was founded by Kevin Plank in 1996. The company is headquartered in Baltimore, Maryland, and trades on the New York Stock Exchange.
Plank designed the original moisture wicking shirt himself before building the company into a global brand. Its official site is underarmour.com.
Even as a public company with a well known name, Under Armour has never shifted toward owning its own factories.
Every factory making Under Armour goods is independently owned. This is often called a brand owner model rather than vertically integrated manufacturing.
Where Did Under Armour Come From?
Kevin Plank founded Under Armour in 1996 out of his grandmother’s basement in Washington, D.C.
He wanted to create a shirt that wicked sweat away from the body instead of absorbing it like traditional cotton gear.
The company later moved its headquarters to Baltimore, Maryland, where it remains today.
From the beginning, Under Armour relied on outside manufacturers rather than building its own production lines.
Is Under Armour Made in the USA?
Under Armour does not claim its core apparel or footwear lines are made in the USA.
A small slice of specialty and licensed merchandise has occasionally been produced domestically.
But the overwhelming majority of what the company sells, from performance shirts to sneakers, comes from contract factories in Asia and a handful of countries in Central America.
Why Tariffs Are Squeezing Under Armour in 2026
The company has told investors it expects roughly 100 million dollars in additional costs from tariffs in fiscal 2026 alone.
Under Armour sources about 30 percent of its goods from Vietnam, 20 percent from Jordan, and 15 percent from Indonesia, according to Retail Dive.
That concentration in a handful of countries makes the company especially exposed whenever trade policy shifts.
Jordan offers preferential trade terms with the US along with an established garment manufacturing base, which is part of why Under Armour leans on it so heavily.
Under Armour vs Nike: Who Makes Each?
Nike and Under Armour rely on strikingly similar sourcing maps.
Both companies lean on Vietnam and Indonesia for footwear production.
Both use contract factories rather than owned plants, following the same brand owner model.
The main difference is scale. Nike’s supply chain is considerably larger and more diversified than Under Armour’s.
What Is Next for Under Armour?
There is no public indication Under Armour plans to bring meaningful production back to the United States.
The company’s focus instead appears to be managing tariff exposure across its existing factory network in Jordan, Vietnam, Indonesia, and Cambodia.
As trade costs rise, expect continued pressure on margins rather than a shift toward domestic manufacturing.
For more brand supply chain breakdowns like this one, see our guides on Nike Cleats and the Jordans.
Frequently Asked Questions About Where Under Armour Is Made
Is Under Armour made in China?
Some Under Armour footwear and accessories are produced in China. However, China is not the largest sourcing country for the brand.
Vietnam, Jordan, Indonesia, and Cambodia together account for far more of Under Armour’s production than China does.
Does Under Armour own any of its factories?
No. Under Armour does not own manufacturing facilities.
The company contracts with roughly three dozen factory groups spread across about 20 countries, all of which are independently owned businesses.
Why does Under Armour manufacture so much in Jordan?
Jordan offers preferential trade terms with the United States. It also has an established garment manufacturing base that suits Under Armour’s apparel lines.
That combination makes it one of the company’s largest single sourcing countries, alongside Vietnam and Indonesia.
Will Under Armour start making products in the USA again?
There is no public indication that Under Armour plans to bring meaningful production back to the United States.
The company’s manufacturing strategy has relied on overseas contract factories since it was founded, and nothing suggests that is changing.
I am Jack Neel, a mechanical engineer, researcher, and writer. I created this website to share my knowledge about different brands and products with you. I research the manufacturers behind the brands and provide you with the information you need to make smart buying decisions.