Where are Vitamix Blenders Made?

Vitamix blenders are the kitchen powerhouse and the king of the countertop. They have a motor that roars like a powerful motorcycle and can effortlessly turn the toughest nuts into butter and cold veggies into piping hot soup at an astonishing 240 miles per hour.

But You might be curious if Vitamix blenders are still made in the USA as they used to be, or if they have moved their manufacturing location like many American brands to cut down the labor cost.

In this article, I will explore who makes Vitamix blenders, where they are made in the US, how long they last, and whether they are worth it. I will also cover their warranty and support.

Who Makes Vitamix Blenders?

Vitamix Blenders, known for their reliability and performance, are still manufactured and assembled in the USA with some of their parts outsourced from different manufacturing partners around the world, as mentioned on their official website.

Vitamax manufacturing info from vitamix official website

In the USA, Vitamix manufactures most of its products in its main manufacturing factory, where Vitamix started in Olmsted Township, Ohio in 1921.

Vitamix has always taken pride in its products and produced them with high quality and reliability.

As consumers always seek transparency of product origin, Vitamix stands out in this by taking pride in its American roots and mentioning on its official website that its products are designed and manufactured in America with a few parts imported from different partners around the world.

The image below shows the label of the Vitamix blender’s latest 2023 model, which states that it is engineered and assembled in the USA.

Vitamix blender manufactured label latest 2023

As Vitamix is now a big corporation and has so much demand, they have to import some of the parts from other partners to meet the demand.

But as Vitamix is designed and engineered with most parts in America, it is safe to say that they are still an American brand and have not shifted most of their manufacturing operations to China, as with most of the brands in the USA, to cut out the production cost.

Where are Vitamix Blenders Made?

Where Are Vitamix Blenders Manufactured

Vitamix blenders are manufactured by Vitamix Corporation, an American company based in Olmsted Township, Ohio since 1948.

However, when we researched deeper on Vitamix, we found out that they have mentioned on their official website that the Vitamix blenders and other products are designed and engineered in their Ohio manufacturing location, which is also the headquarters of Vitamix from the start. The company has 501-1,000 employees and 818 associated members.

But as the demand for Vitamix rises, Vitamix now imports some parts for their blenders and other products from different manufacturing partners, which are not revealed to the public but mentioned on their website.

Nevertheless, with most of the operation and manufacturing for Vitamix done in the US, Vitamix can claim their products are made in America, as the quality and reliability they provide for their product has not decreased and they still make amazing blenders and other products for the US market.

History Of Vitamix Blenders

The history of Vitamix blenders dates back to 1921 when William Grover Barnard founded the company.

Before founding the company, Barnard used to travel the country and sell can openers and other kitchen appliances.

Barnard, after helping a family member recover from an illness, became an advocate for whole foods and started selling vitamins and healthy foods.

After Barnard saw a blender at a trade show, he decided to make his version and named it Vitamix, which means “life” in Latin.

He then changed his company name to Natural Food Institute and opened a store in Cleveland, Ohio in 1948. Later, he moved the company to Olmsted Township.

vitamix history its first shop image

The company’s first blender, the Vita-Mix, was introduced in 1937 and sold at a base price of $11.95.

Over the years, Vitamix continued to innovate and improve its blenders, leading to the launch of the Vitamix 3600 in 1970, which was one of the first blenders to incorporate patented blade reversal and impact engineering.

Additionally, in 1949, Vitamix founder William G. “Papa” Barnard created the first infomercial on Cleveland’s WEWS television station to demonstrate the Vita-Mix and how the Vitamix blender can help families eat healthier.

This made Vitamix the first company to broadcast an infomercial for a specific manufactured product.

Vitamix owner Grover Barnard during shooting of first infomercial for vitamix

This resulted in 650 machines sold that night and the start of the successful journey of Vitamix in the US market.

The company remained family-owned until 2022 when Steve Laserson became the CEO and the first non-family member of the brand.

Are Vitamix blenders Worth it?

With a history dating back to 1921, Vitamix has come a long way, and with years of experience building blenders and other products for the US market and consumers trusting the brand is a testimonial that Vitamix is providing quality and reliable products.

Vitamix blenders are widely recommended by consumers and worthy of investment because of their powerful performance, durability, and versatility.

Here are some testimonials from the users of Vitamix from Reddit and other consumer websites.

One User on Reddit says:

I watched my mother use her Vitamix and extol its virtues for years…since the early 2000s. In 2017, I got one myself, a Pro 750 as part of a bundle with additional mixing container and whatnot.Texture perfection for smoothies, soups, hummus, and especially for dressing if you like using fresh herbs and you want it pulverized and emulsified to the Nth degree.
Worth it? If you need a mixer, food texture is really important to you, and you have the budget, absolutely. I have no regrets, and the kitchen tools nerd in me loves it.


One other user on Reddit says:

Yes, yes yes a million times yes.
One of those purchase I’ve made where the wallet pain disappeared immediately once I started using it and never came back.


Also, I have researched the Vitamix blender reviews on different consumer websites and found these stats:

Vitamix Reviews Overview

Amazon Reviews

  • Overall Rating: 4.6 out of 5
  • Total Ratings: 7,247

Customer Feedback: Vitamix enjoys positive feedback on Amazon, boasting an impressive 4.6 out of 5 stars.

The majority of customers (84%) express satisfaction with their Vitamix blenders, contributing to the brand’s strong reputation for reliability.

Pissed Consumer Reviews

  • Overall Rating: 4.3 out of 5
  • Total Reviews: 9

Customer Feedback: Vitamix maintains a solid 4.3-star rating on Pissed Consumer based on 9 reviews.

Users are mostly satisfied, with an outstanding 100% expressing a likelihood to recommend Vitamix to friends or colleagues. This positive sentiment aligns with the brand’s commitment to consumer satisfaction.

Why are Vitamix blenders so Expensive?

Why are Vitamix blenders so Expensive

Vitamix blenders are considered expensive due to their high performance and durability. Most consumers who bought it are satisfied with the blender and even said they have there Vitamix blenders for 25 years in a Reddit forum and also user emphasized that it holds its value over time and outperforms the cheaper alternatives.

The emphasis on long-term value and performance from the Vitamix consumer aligns with the reputation of Vitamix blenders as high-quality, long-lasting products.

This reputation and the quality products Vitamix contribute to the higher price point of Vitamix blenders compared to other brands.

How long do Vitamix Blenders last?

How long do Vitamix Blenders last

Many users of Vitamix blenders are satisfied with their products, according to different online forums and e-commerce websites.

Some even mention that their Vitamix blenders are 10 to 15 years old and still work like new, with only blade and container changes.

Here is one user review about how long their Vitamix blender lasted:

I have been using my vitamix pretty much daily for 15 years. It has been super helpful for getting nutrition in me when i have health issues. Breakfast smoothie is half a frozen banana, half cup frozen blueberries or cherries, two big handfuls of spinach, a carrot, half a block of silken tofu, unsweetened flaxmilk. Way ahead on nutrition for the day.


With such durability, Vitamix is a reliable and long-lasting investment for those seeking a high-quality blender.

Vitamix Website, Customer Service and Warranty

Vitamix _ Warranty, Website, and Support

Vitamix website: You can visit the official website of Vitamix at vitamix.com to explore their products, recipes, resources, and more. You can also shop online, register your product, or contact their customer service through the website.

Vitamix customer service: You can contact Vitamix customer service with any questions or concerns by phone, email, or social media. The phone numbers and email addresses for household and commercial use are listed on their Contact Us page. You can also follow them on Facebook, Twitter, Instagram, YouTube, and Pinterest for updates and tips.

Vitamix warranty: Vitamix offers different warranty periods for different products, ranging from 7 to 10 years. You can check the warranty details for your product on their warranty page. If your product needs service, you can call their service center at 800-848-2649 or find an authorized service center in your area on their service center page. Vitamix will repair your product at no cost to you if it is still under warranty, or notify you of the cost of repair if your warranty has expired.


In conclusion, Vitamix blenders have been an American kitchen powerhouse since 1921. Even though some parts are sourced globally now with increasing demand, most of the manufacturing is done in the USA, ensuring quality and reliability.

So if you are looking for a quality and reliable blender vitamix brand is worth considering. If have any questions regarding Vitamix manufacturing location let me know in the comment box.

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