Costco no longer sells its own private label Kirkland Signature hearing aids, since Sonova, the maker of those devices, discontinued all sales to Costco in November 2022.
Today, Costco hearing centers instead sell brand name hearing aids from four manufacturers, Rexton, Jabra, Philips, and Sennheiser, each made by a separate established company.
This is a big change from the era when Costco most famous hearing aid was the Kirkland Signature line, so many shoppers still search for information that is now out of date.
This guide covers the current lineup of manufacturers behind Costco hearing aids and what happened to the old Kirkland Signature brand.
For related manufacturer research, see our guides to who makes Beltone hearing aids and who makes Miracle Ear hearing aids.
Table of Contents
What Happened to Kirkland Signature Hearing Aids?
Kirkland Signature hearing aids, including the well known KS10 model, were manufactured by Sonova, the large Swiss company that also owns Phonak.
In November 2022, Sonova ended its private label relationship with Costco, stating it wanted to focus Phonak brand distribution through other strategic channels instead.
This meant Costco lost its long running exclusive Kirkland Signature product line, which had been popular for offering premium technology at a lower price.
Who Makes Costco Hearing Aids Today?
Costco hearing centers currently sell Rexton hearing aids, manufactured by WS Audiology, the same company that also owns Signia and Widex.
Costco also offers Jabra branded hearing solutions, made by GN, the Danish company that also owns ReSound.
In addition, Costco sells Philips HearLink devices, manufactured by Demant, and Sennheiser branded hearing aids, currently made by Sonova through its consumer hearing division.
Has Sonova Fully Left Costco?
Sonova pulled its Phonak brand from Costco in 2022, but the company later returned to the retailer indirectly through its Sennheiser Sonite product line.
This means Sonova still has a presence at Costco today, just under the licensed Sennheiser brand rather than the Phonak or Kirkland Signature names.
Why Did Sonova Leave Costco in the First Place?
Sonova publicly stated it wanted to focus Phonak brand distribution through what it called strategic channels, effectively meaning independent audiology clinics rather than large retail warehouses.
Industry observers noted this move reflected a broader shift among premium hearing aid manufacturers toward protecting brand positioning through clinical distribution rather than big box retail.
This left an opening for other manufacturers, including WS Audiology, GN, and Demant, to step in and offer their own branded devices through Costco large membership base.
Costco continues to operate one of the largest hearing aid retail channels in the country by volume, which is part of why several major manufacturers have chosen to fill the gap left by Sonova original exit.
Shoppers comparing Costco current lineup against independent clinic pricing often find meaningful savings, though it is still worth getting a second quote before committing to any hearing aid purchase.
Because manufacturer partnerships can change again in the future, checking the most current brand lineup directly with your local Costco hearing center is always a good idea before visiting.
Calling ahead to confirm which specific models and brands are in stock at your local warehouse can also save you an extra trip during your shopping process.
Inventory can vary by location and by season, so a quick phone call ahead of your visit is always worthwhile.
This small step helps ensure the specific brand and model you want is actually available before you make the trip to your local warehouse.
That single call can save real time and help you plan your visit more efficiently.
A well planned trip makes the whole process much easier.
It also helps you budget your time accordingly.
Can You Still Get Support for an Old Kirkland Signature Hearing Aid?
Costco hearing care professionals can still provide service and support for customers who already own older KS10 or Brio model hearing aids.
However, new Kirkland Signature devices are no longer available for purchase, so replacement units would need to come from one of the four current brands sold at Costco.
How Much Do Costco Hearing Aids Cost?
Costco hearing aids are generally priced below comparable devices sold through independent audiology clinics, reflecting the retailer bulk buying power and membership warehouse model.
Pricing varies by manufacturer and technology tier, with Rexton, Jabra, Philips, and Sennheiser each offering multiple price points within the Costco hearing center lineup.
The Costco price typically includes a hearing evaluation, fitting, and a set period of followup care from the in store hearing care professional.
Is Buying Hearing Aids at Costco Really Good or Really Worth It?
Costco hearing centers are generally well reviewed for offering name brand technology at prices below many independent clinics.
Buyers benefit from working with an established retailer that carries multiple manufacturer brands rather than being limited to just one company product line.
Some shoppers may still miss the exclusive Kirkland Signature branding, though the current lineup of Rexton, Jabra, Philips, and Sennheiser still represents legitimate major manufacturers.
Where Can You Buy Hearing Aids at Costco?
Costco hearing aids are sold through in store hearing care centers located inside many Costco warehouse locations.
A Costco membership and an in person hearing evaluation are required to purchase, since these remain prescription grade devices fitted by a hearing care professional.
Frequently Asked Questions About Costco Hearing Aids
Does Costco still sell Kirkland Signature hearing aids?
No, Sonova discontinued the Kirkland Signature line in November 2022, and Costco now sells brand name hearing aids from Rexton, Jabra, Philips, and Sennheiser instead.
Who made Kirkland Signature hearing aids?
Kirkland Signature hearing aids, including the KS10 model, were manufactured by Sonova, the Swiss company that also owns Phonak.
What brands does Costco sell now?
As of 2026, Costco hearing centers sell Rexton, Jabra, Philips, and Sennheiser hearing aids, made by WS Audiology, GN, Demant, and Sonova respectively.
Do you need a membership to buy hearing aids at Costco?
Yes, a Costco membership is required to purchase hearing aids through the in store hearing care centers.
Sources: Costco Hearing Aid Center, HearingTracker, and Hearing Aid Match Costco guide.
I am Jack Neel, a mechanical engineer, researcher, and writer. I created this website to share my knowledge about different brands and products with you. I research the manufacturers behind the brands and provide you with the information you need to make smart buying decisions.