Exmark mowers are manufactured by The Toro Company at its original factory in Beatrice, Nebraska. Exmark is a respected commercial mower brand known for producing durable, heavy duty zero turn machines built for landscaping professionals.
The Toro Company, the parent company, is based in Bloomington, Minnesota, and specializes in turf care and outdoor power equipment. What sets Exmark apart in a crowded mower market, and how has it kept its reputation for durability for more than four decades?
This guide will explore the company’s ownership, manufacturing process, brand history, and what makes its mowers a strong choice for commercial buyers. So let’s get started.
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Who Owns Exmark Mowers
The Toro Company owns Exmark and has since 1997. You can read more about Exmark’s corporate history on the official Exmark website.
Toro is headquartered in Bloomington, Minnesota, and trades publicly on the New York Stock Exchange under the ticker TTC. Exmark operates as a standalone division inside Toro rather than being folded into the parent brand.
That structure lets Exmark keep its own dealer network and its own identity among commercial landscapers. Toro also owns other well known outdoor power brands, including Spartan Mowers, Ventrac, and BOSS Snowplow.
Where Are Exmark Mowers Manufactured
Exmark Manufacturing builds every Exmark mower at its factory in Beatrice, Nebraska. The company started in 1982 with just seven employees working out of a garage type building south of Beatrice.
Today the same town still hosts the primary assembly line for nearly every mower the brand sells across North America. Toro has kept manufacturing in Nebraska rather than moving it overseas.
That decision has become a real selling point for landscapers who want a mower built and assembled in the United States.
Are Exmark Mowers Worth The Investment
Exmark mowers carry a higher upfront price than many entry level brands, but the value shows up over time. Commercial landscapers often point to strong resale value and long service life as reasons the extra cost pays off.
Parts availability is another factor. Because Exmark has stayed centralized in one Nebraska factory for decades, dealers can usually source parts quickly instead of waiting on overseas shipments.
Toro reported strong fiscal 2026 first quarter results and raised its full year guidance, a sign that demand for professional mowers like Exmark has stayed strong even as steel and aluminum tariffs pushed prices higher industry wide.
What Is The History of Exmark Mowers
Exmark’s story starts with John Mohr and Jack Johnson, who founded the company in May 1982. Their first products were mid size walk behind mowers and turf rakes built for lawn care professionals.
The company relocated to the Gage County Industrial Park in Beatrice in 1983 and has stayed at that site ever since. Growth picked up in 1987 when Exmark added commercial riding mowers to its lineup.
The real turning point came in 1995 with the launch of the Lazer Z, Exmark’s first mid mount zero turn riding mower. That machine became the fastest selling product in company history.
Two years later, in 1997, Toro acquired Exmark and folded it into its professional turf care division.
Exmark vs Toro Mowers
Exmark and Toro are both owned by the same parent company, which confuses a lot of shoppers. The difference comes down to audience.
Exmark focuses almost entirely on commercial landscapers and large property mowing, while the Toro branded lineup covers everything from residential push mowers to golf course equipment. Exmark mowers carry a reputation for heavier duty decks built for daily commercial use.
Toro’s residential line competes directly with brands like Cub Cadet at big box retailers. Sister brand Toro covers that side of the market instead.
Is Exmark Made In The USA
Yes. Every current production Exmark mower is assembled in Beatrice, Nebraska, using a mix of domestic and imported components.
Engines often come from outside suppliers such as Kawasaki or Kohler, which is standard across the entire commercial mower industry. Exmark leans into its Made in the USA identity in its marketing, including a Founded in Beatrice logo used across its website.
Exmark Mowers Warranty and Customer Support
Exmark backs its residential Quest mowers with a 3 year or 300 hour warranty, whichever comes first. Commercial models typically carry a 2 year power train warranty along with a 1 year warranty covering the full machine against defects in materials or workmanship.
Buyers who want more coverage can add Exmark Care or Platinum extended protection plans through an authorized dealer. Full terms for every current model are posted on Exmark’s industry leading warranty page, and the dealer network handles most warranty service directly.
Frequently Asked Questions About Who Makes Exmark Mowers
Are Exmark mowers made in China?
No. Exmark mowers are assembled in Beatrice, Nebraska. Some individual components, including certain engines and electronic parts, are sourced from international suppliers, but final assembly happens entirely in the United States.
Is Exmark the same company as Toro?
Exmark is a division of The Toro Company, not a separate company. Toro has owned Exmark since 1997, though Exmark still operates under its own brand name and dealer network.
How long does an Exmark mower warranty last?
Residential Exmark mowers carry a 3 year or 300 hour warranty. Commercial models typically include a 2 year power train warranty plus a 1 year warranty on the full machine, with extended plans available.
Where is the Exmark factory located?
Exmark’s main manufacturing facility sits in the Gage County Industrial Park in Beatrice, Nebraska. The company has operated from that location since 1983.
I am Jack Neel, a mechanical engineer, researcher, and writer. I created this website to share my knowledge about different brands and products with you. I research the manufacturers behind the brands and provide you with the information you need to make smart buying decisions.