Forza appliances are made by Glem Gas S.r.l., an Italian appliance manufacturer founded in 1959 in Modena, in the Emilia-Romagna region of northern Italy, the same area home to Ferrari, Maserati, Lamborghini, and Pagani.
Forza is the American brand created by Glem Gas specifically for the North American market, launched at the Kitchen and Bath Industry Show in Las Vegas in 2020, offering pro-style gas ranges, ventilation hoods, and dishwashers with racing-car-inspired colors and swept-line Italian design.
Glem Gas is headquartered in Modena, Italy, and has been producing high-performance cooking appliances that embody Italian craftsmanship for over 60 years.
Knowing that Forza is made by a 60-year-old Italian manufacturer in the same city where the world’s greatest sports cars are built helps explain the brand’s racing-inspired color palette, bold design language, and commitment to high-performance cooking.
This article covers who makes Forza appliances, where they are produced, who owns the brand, its history, how it compares to a rival, and whether the appliances are any good.
So let’s get started.
Table of Contents
Who Makes Forza Appliances?
Forza appliances are made by Glem Gas S.r.l., the Italian parent company that designs, engineers, and manufactures all Forza products at its Modena, Italy facility.
Forza is Glem Gas’s dedicated American brand, specifically developed to meet North American kitchen dimensions, gas connection standards, and consumer aesthetic preferences.
The Forza lineup covers 30-inch and 36-inch pro-style gas ranges, ventilation hoods in multiple heights and configurations, a 24-inch dishwasher, and a world-first 48-inch single-cavity oven range introduced at KBIS 2021.
All Forza products are available in stainless steel plus six additional color options including Dinamico Blue, red, orange, yellow, white, and black, all inspired by the Emilia-Romagna automotive heritage, as confirmed in Glem Gas’s company profile.
Where Are Forza Appliances Made?
Forza appliances are made in Modena, in the Emilia-Romagna region of northern Italy, at Glem Gas’s manufacturing facility in one of the world’s most storied centers of precision engineering and artisanal manufacturing.
Emilia-Romagna is the same region where Ferrari, Maserati, Lamborghini, Pagani, and Ducati are made, making Forza’s home one of the most concentrated zones of engineering excellence on earth.
Glem Gas applies the same precision and passion for performance that defines the region’s automotive industry to the design and production of its cooking appliances.
Forza won the Good Design Award in 2022 for its 48-inch gas range’s radical Italian design, reflecting the recognition the brand has earned from the global design community since its 2020 American debut.
Who Owns Forza Appliances?
Forza is owned by Glem Gas S.r.l., the Italian manufacturing company that created the Forza brand as its dedicated North American market offering.
Glem Gas was founded in 1959 in Modena and has spent over six decades building its reputation as a maker of high-performance, artisan-crafted cooking appliances for European and international markets.
The Forza brand is managed for the American market by Marco Guerzoni, Director of Marketing and Product Development, who leads the brand’s expansion through specialty kitchen retailers and independent dealers across the United States.
Forza appliances are distributed in North America through Forza Cucina’s official US website and through an authorized dealer network.
What Is the History of Glem Gas and Forza?
Glem Gas was founded in 1959 in Modena, Italy, building its early business on gas cooking equipment for the Italian market before expanding internationally.
Over six decades, Glem Gas became an established Italian appliance manufacturer known for performance-focused cooking systems sold across Europe and other international markets.
In 2020, Glem Gas launched Forza specifically for the North American market, debuting the brand at KBIS in Las Vegas with its 36-inch Pro Style Gas Range in Dinamico Blue, a bold automotive-inspired color that immediately differentiated it from every other exhibitor at the show.
In 2021, Forza debuted the world’s first 48-inch range with a single-cavity oven at KBIS, a product that went on to win the Good Design Award in 2022 for its radical Italian design approach.
Forza Appliances vs Bertazzoni Appliances: How Do They Compare?
Forza and Bertazzoni are both Italian-made pro-style cooking appliance brands competing for buyers who want authentic European cooking performance with bold design personality.
Bertazzoni is a 140-year-old brand with a deep history, six generations of family ownership, and a much more established North American dealer network covering 60 countries.
Forza is newer to the American market, with a more focused product lineup of ranges, hoods, and dishwashers, and differentiates primarily on its sports-car-inspired colors and the Emilia-Romagna manufacturing heritage shared with Ferrari and Maserati.
For buyers who want the most dramatic Italian color statement in their kitchen, Forza’s automotive palette gives it a distinct visual identity that Bertazzoni’s more restrained color options do not quite match.
Are Forza Appliances Any Good?
Forza appliances are well regarded by specialty kitchen dealers and design professionals for their authentic Italian manufacturing quality, powerful burner performance, and unmistakable visual presence in a kitchen.
The pro-style gas ranges earn particular praise for their sealed burners, cast iron grates, and high BTU output that delivers professional-grade cooking power in a home kitchen setting.
The six automotive-inspired color finishes use the same powder coat and surface treatment technology as Italian sports car manufacturers, ensuring both durability and visual impact over time.
The dealer network remains more limited than established brands, so buyers should confirm local availability and service coverage before purchasing.
For design-forward buyers who want authentic Italian Emilia-Romagna engineering, pro-style performance, and a kitchen range that looks like it belongs next to a Ferrari in a Modena showroom, Forza is a distinctive and exciting choice.
For more on related Italian appliance brands, see Who Makes Dacor Appliances and Who Makes Blomberg Appliances.
Frequently Asked Questions About Forza Appliances
Who makes Forza appliances?
Forza appliances are made by Glem Gas S.r.l., an Italian manufacturer founded in 1959 in Modena, Italy. Forza is Glem Gas’s dedicated brand for the North American market, launched at KBIS in January 2020.
Where are Forza appliances made?
Forza appliances are made in Modena, in the Emilia-Romagna region of northern Italy, the same city and region where Ferrari, Maserati, and Lamborghini are manufactured.
What colors do Forza appliances come in?
Forza appliances are available in stainless steel plus six additional automotive-inspired colors: Dinamico Blue, red, orange, yellow, white, and black. The colors are applied using the same surface treatment technology used by Italian sports car manufacturers.
What products does Forza make?
Forza makes 30-inch and 36-inch pro-style gas ranges, a 48-inch single-cavity range (a world first), ventilation hoods in multiple heights, and a 24-inch dishwasher. All are available in stainless steel and six additional colors.
I am Jack Neel, a mechanical engineer, researcher, and writer. I created this website to share my knowledge about different brands and products with you. I research the manufacturers behind the brands and provide you with the information you need to make smart buying decisions.