Gravely mowers are made by AriensCo, a privately owned American outdoor power equipment manufacturer headquartered in Brillion, Wisconsin. Gravely operates as the commercial division of AriensCo, focused entirely on professional-grade zero-turn mowers, stand-on mowers, walk-behind mowers, and utility vehicles.
Gravely is a brand of AriensCo, a fifth-generation family business founded in 1933 and led by Chairman and CEO Dan Ariens. All Gravely equipment is designed and manufactured in the United States at AriensCo facilities in Brillion, Wisconsin and Fayetteville, Tennessee.
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Who Makes Gravely Mowers and Where Are They Built?
AriensCo is the manufacturer behind every Gravely mower sold today. The company has been based in Brillion, Wisconsin since its founding in 1933 by Henry Ariens, and the Ariens family has never moved the headquarters or changed the company’s founding ZIP code in over 90 years.
Gravely equipment is assembled at two US facilities. The primary plant in Brillion, Wisconsin handles both Ariens and Gravely production and has been the manufacturing heart of the company for decades. A second facility in Fayetteville, Tennessee was opened with a $38 million investment specifically to serve as the hub for Gravely commercial outdoor power equipment, positioning production closer to dealer partners and material suppliers in the southeastern US.
Dan Ariens, great-great-grandson of founder Henry Ariens, serves as Chairman and CEO. He represents the fifth generation of the family to lead the business. When asked about manufacturing, his position is simple: “Everything you buy from Ariens is made in the USA.”
What Is the History of Gravely Mowers?
Benjamin Franklin Gravely built his first motor plow in 1916 in Dunbar, West Virginia, and received a patent for the design. He incorporated the Gravely Motor Plow and Cultivator Company in 1922, pioneering walk-behind tractors that could mow, plow, and cultivate with interchangeable attachments.
For decades Gravely built a loyal following among farmers, municipalities, and groundskeepers who needed equipment tough enough for continuous heavy use. AriensCo acquired the Gravely Company in 1982, integrating it as the commercial counterpart to the Ariens residential brand. The two brands have shared manufacturing infrastructure ever since while maintaining separate identities and product lines.
In 2004 Gravely produced its last two-wheeled walk-behind tractor, ending a product line that had defined the brand for over 80 years. The company has since focused exclusively on zero-turn mowers, stand-on mowers, walk-behind mowers, and utility vehicles for commercial operators.
What Is the Difference Between Gravely and Ariens?
Both brands are owned by AriensCo and manufactured at the same facilities, but they target different market segments.
Gravely is positioned as the commercial-grade brand, built specifically for professional landscapers, municipalities, golf course operators, and large-acreage property owners who run equipment daily for hours at a time. Every Gravely product is engineered with heavier steel, commercial-rated transmissions, and engines designed for continuous duty cycles.
Ariens targets the residential and prosumer market. Its mowers deliver strong performance for homeowners with larger properties but are built to handle typical home-use hours rather than daily commercial schedules. There is some platform overlap between the two brands at the high end of the Ariens residential line and the entry end of the Gravely commercial line.
Gravely vs Toro vs Husqvarna vs Scag: How Do They Compare?
In the commercial zero-turn mower segment, Gravely competes primarily with Toro, Husqvarna, Scag, Exmark, and Ferris. Each brand has its loyal following among professional landscapers, and the choice often comes down to dealer relationships and personal preference on cut quality and ergonomics.
Toro is the most direct competitor, manufacturing commercial zero-turns and stand-on mowers at US plants and holding the top position in many professional landscaper surveys. Scag is considered by many commercial operators to be the benchmark for commercial durability, particularly its Turf Tiger and Cheetah lines. Husqvarna competes across both commercial and residential tiers and sources from a global manufacturing network.
Gravely differentiates on its fabricated deck construction, its commercial transmission options, and its dealer service network. The Pro-Turn series is its flagship commercial zero-turn line, with deck sizes from 48 to 72 inches and engine options from Kawasaki, Kohler, and Briggs and Stratton. You can browse Gravely mower accessories and replacement parts on Amazon to keep your equipment running at peak performance.
What Gravely Products Are Available?
Gravely’s current lineup includes the Pro-Turn zero-turn series in commercial and residential configurations, the Pro-Stance and Pro-Stance Ultra stand-on mowers, the Pro-Walk hydro walk-behind mowers, and the Atlas JSV utility vehicles for jobsite transport and hauling.
Electric models are also part of the lineup, with the Pro-Turn EV and Pro-Stance EV offering battery-powered alternatives for operators looking to reduce fuel costs or operate in noise-sensitive environments. The Ovis 40 RC is a remote-controlled robotic mower for challenging slopes and terrain where operator safety is a concern.
Gravely products are sold exclusively through independent authorized dealers and are not available through big-box retailers or online-only channels. This dealer-only model ensures professional installation, setup, and ongoing service support for commercial operators.
Is Gravely Worth the Price?
For professional landscapers and operators who run equipment daily, Gravely is widely regarded as a sound investment. Commercial zero-turns start around $7,000 and climb past $20,000 for large-deck, high-specification models. The upfront cost is higher than consumer-grade brands, but the commercial construction, longer operational lifespan, and lower downtime risk make the total cost of ownership competitive over a five to ten year horizon.
For homeowners with large properties, a Gravely can be excellent if the acreage and terrain justify commercial-grade construction. For typical residential use under two acres, an Ariens residential model delivers similar cutting performance at a lower price point with the same manufacturing heritage behind it.
Frequently Asked Questions
Is Gravely made in the USA?
Yes. All Gravely equipment is designed and manufactured in the United States at AriensCo facilities in Brillion, Wisconsin and Fayetteville, Tennessee. AriensCo Chairman and CEO Dan Ariens has publicly stated that everything the company sells is made in the USA.
Who owns the Gravely brand?
Gravely is owned by AriensCo, a privately held fifth-generation family business headquartered in Brillion, Wisconsin. AriensCo acquired Gravely in 1982. Dan Ariens, great-great-grandson of founder Henry Ariens, currently serves as Chairman and CEO.
Are Gravely and Ariens the same company?
They are both brands under the same parent company, AriensCo. Gravely is the commercial-grade brand targeting professional landscapers and heavy-duty users. Ariens is the residential and prosumer brand targeting homeowners. They share manufacturing facilities in Wisconsin and Tennessee but maintain separate product lines, dealer networks, and brand identities.
Where can I buy a Gravely mower?
Gravely mowers are sold exclusively through independent authorized dealers. They are not available at Home Depot, Lowe’s, or online-only retailers. You can find your nearest authorized dealer using the dealer locator on gravely.com. Buying through a dealer also ensures proper warranty registration and access to certified service technicians.
I am Jack Neel, a mechanical engineer, researcher, and writer. I created this website to share my knowledge about different brands and products with you. I research the manufacturers behind the brands and provide you with the information you need to make smart buying decisions.