Insta360 cameras are made by Arashi Vision Inc, a Chinese technology company founded in Shenzhen in 2015 that designs and manufactures its own 360 degree and action cameras.
The company completed an initial public offering on the Shanghai Stock Exchange STAR Market in June 2025, turning founder JK Liu into a billionaire in the process.
Insta360 is not a rebadged product from another camera maker, it is an independent Chinese company competing directly against GoPro and DJI.
That Chinese origin is the detail most American buyers do not expect when they pick up a camera marketed heavily through outdoor and creator influencers. Current models are listed on the official Insta360 website.
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Who Owns Insta360
Arashi Vision Inc, trading publicly since its 2025 listing, owns and operates the Insta360 brand from its headquarters in Shenzhen, China.
Founder JK Liu, also written as Liu Jingkang, started the company in 2015 after conceiving the idea for a 360 degree camera while still a university student.
Liu remained chief executive through the IPO process and earned a spot on Forbes recognition of newly minted billionaires tied to the listing, according to Forbes coverage of the IPO.
The public listing gives Insta360 access to Chinese capital markets while keeping day to day control inside the original founding team.
No American or European company holds a controlling stake in Insta360, despite its strong presence in the United States camera market.
When Was Insta360 Founded
Insta360 traces its founding to 2015, when JK Liu launched Arashi Vision to build consumer 360 degree cameras out of Shenzhen.
The company grew quickly by targeting a gap between expensive professional 360 rigs and simple consumer point and shoot cameras.
Within a decade Insta360 expanded into action cameras, camera drones, webcams, and creator microphones, moving well beyond its original 360 degree niche, according to the Insta360 company profile.
That rapid product expansion helped fund the growth that eventually led to its 2025 public listing on the Shanghai Stock Exchange.
Where Are Insta360 Cameras Made
Insta360 cameras are manufactured in China, primarily through the company own production operations centered around its Shenzhen headquarters.
The exact country of origin is not always highlighted on Insta360 own marketing pages, though it does appear on many retail listings for individual camera models.
Shenzhen is one of the world dominant electronics manufacturing hubs, giving Insta360 direct access to component suppliers and assembly partners in the same region.
This local manufacturing base is a key reason Insta360 can update its camera lineup and release new models faster than some Western competitors.
Component sourcing, assembly, and quality control for most Insta360 hardware happen within the same Shenzhen supply chain that supports many other global electronics brands.
What Products Does Insta360 Make
Insta360 makes 360 degree cameras, action cameras, gimbal cameras, smartphone gimbals, webcams, wireless microphones, and a co engineered consumer drone line.
Its X series 360 cameras remain the product most associated with the brand, capable of capturing footage in every direction at once.
The Ace Pro and GO Ultra action camera lines compete directly for the same customers that GoPro has served for nearly two decades.
More recently Insta360 pushed into enterprise use cases, including real estate walkthroughs, construction documentation, and professional livestreaming setups.
The company also released a co engineered consumer drone in partnership with another manufacturer, extending the Insta360 name into a product category it did not previously compete in.
Insta360 vs GoPro vs DJI: Who Makes Each
Insta360, GoPro, and DJI all compete in the action and specialty camera space, but each traces back to a very different corporate origin.
GoPro is an American company based in California, publicly traded on Nasdaq, and best known for popularizing the modern action camera category.
DJI is another Shenzhen based Chinese company, most famous for consumer drones, though it also sells action cameras that compete directly with both rivals.
Insta360 has carved out a specific advantage in 360 degree capture, a category where GoPro has a smaller footprint and DJI has largely stayed out.
Buyers can also see who makes Ring doorbells and who makes Blink cameras, two more camera brands with ownership stories most buyers do not expect.
Are Insta360 Cameras Worth It
Insta360 cameras are generally well reviewed by tech publications for image stabilization, 360 degree capture quality, and app based editing tools.
Pricing spans from budget friendly action cameras to premium 360 rigs aimed at professional creators, giving the brand a wide range of entry points that typically run from around one hundred dollars to several hundred dollars depending on the sensor and accessories included.
The company fast release schedule means newer models frequently outperform older ones on specifications, which can make older Insta360 cameras lose resale value quickly.
Insta360 has also built a reputation for strong customer support and firmware updates, which independent reviewers frequently cite as an advantage over smaller camera startups.
Its public listing in 2025 gives the company additional capital to keep investing in research, an advantage that most independent camera makers cannot match.
For buyers specifically interested in 360 degree video, Insta360 remains one of the strongest and most established options on the market today.
Frequently Asked Questions About Insta360 Cameras
Who makes Insta360 cameras
Insta360 cameras are made by Arashi Vision Inc, a Chinese company headquartered in Shenzhen that also trades publicly on the Shanghai Stock Exchange.
Is Insta360 a Chinese company
Yes, Insta360 is a Chinese company founded in Shenzhen in 2015 by JK Liu, and it remains headquartered there today.
Is Insta360 owned by GoPro or DJI
No, Insta360 is an independent company. It is not owned by GoPro or DJI, though it competes directly against both in the camera market.
Are Insta360 cameras made in China
Yes, Insta360 cameras are manufactured in China, primarily through production operations connected to the company headquarters in Shenzhen.
I am Jack Neel, a mechanical engineer, researcher, and writer. I created this website to share my knowledge about different brands and products with you. I research the manufacturers behind the brands and provide you with the information you need to make smart buying decisions.