Kibbles n Bits has been a grocery store staple for generations, easily recognized by its distinctive two texture kibble that mixes crunchy pieces with soft meaty looking bits.
Few shoppers realize just how many times ownership of this brand has changed hands, with the most recent shift happening only a couple of years ago.
Here is exactly who makes Kibbles n Bits today, the ownership history behind it, and what real dog owners say about it.
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Who Really Makes Kibbles n Bits Today
Kibbles n Bits is currently marketed and manufactured by Post Consumer Brands, following Post Holdings completed acquisition of the brand on April 28, 2023.
The Wikipedia entry for Kibbles n Bits documents the brand long ownership history, tracing back through Heinz, Del Monte Foods, Big Heart Pet Brands, and J M Smucker before landing with Post.
The Ownership History Behind Kibbles n Bits
In 1995 Kibbles n Bits was acquired by Heinz, which later sold its pet food division to Del Monte Foods, before the brand eventually became part of Big Heart Pet Brands and then J M Smucker after Smucker acquired Big Heart in 2015.
J M Smucker ultimately sold Kibbles n Bits along with several other pet food brands, including Rachael Ray Nutrish, to Post Holdings in a 1.2 billion dollar deal reported by Food Dive completed in 2023, bringing the brand under its current ownership.
Kibbles n Bits Manufacturing Locations
As part of Post Consumer Brands, Kibbles n Bits production is now handled through the Post pet food manufacturing network, which the company built specifically to support its growing portfolio of acquired pet food brands.
This corporate structure means Kibbles n Bits benefits from Post larger scale production resources, a shift from its previous position within the Smucker pet food division.
What Owners Say About Kibbles n Bits In Trustpilot And Reviews
Kibbles n Bits generally carries mixed reviews from dog food review sites, with the biggest criticism centered on ingredient quality, since the formula relies more heavily on grain based fillers and artificial coloring compared to premium competitors.
That said, palatability reviews consistently rate Kibbles n Bits highly, with many owners reporting even picky dogs eat it readily thanks to the distinctive two texture kibble format.
Kibbles n Bits Warranty And Customer Support
Kibbles n Bits does not carry a traditional product warranty, but Post Consumer Brands handles customer satisfaction concerns through its standard consumer support channels.
Owners with quality concerns or questions about a specific product can find support resources on the official Post Consumer Brands Kibbles n Bits product page.
How Kibbles n Bits Compares To Other Dog Food Brands
Buyers comparing Kibbles n Bits against other grocery store staples can read our guide to who makes Blue Buffalo dog food for a premium alternative, or check our breakdown of who owns Pedigree dog food for another long running grocery store brand.
Among traditional grocery store dog foods, Kibbles n Bits remains one of the most recognizable names, even as its corporate ownership has shifted repeatedly over the decades.
Is Kibbles n Bits Really Good
Kibbles n Bits delivers strong palatability at a budget friendly price, which explains its decades long staying power despite repeatedly changing corporate hands.
Owners focused on ingredient quality over palatability may want to compare it against grain free or higher protein alternatives, since Kibbles n Bits formula leans more heavily on traditional grain based fillers.
Frequently Asked Questions About Kibbles n Bits
Who owns Kibbles n Bits now
Kibbles n Bits is currently owned and manufactured by Post Consumer Brands, following its acquisition from J M Smucker in April 2023.
Has Kibbles n Bits changed owners before
Yes, the brand has passed through Heinz, Del Monte Foods, Big Heart Pet Brands, and J M Smucker before landing with Post Consumer Brands in 2023.
Is Kibbles n Bits a good dog food
Kibbles n Bits is generally considered a budget tier formula with strong palatability, though it contains more grain based fillers than premium competitors.
Why does Kibbles n Bits have two textures
Kibbles n Bits distinctive format combines crunchy kibble pieces with softer, meaty looking bits, a signature feature that has helped the brand stand out on grocery store shelves for decades.
I am Jack Neel, a mechanical engineer, researcher, and writer. I created this website to share my knowledge about different brands and products with you. I research the manufacturers behind the brands and provide you with the information you need to make smart buying decisions.