Lance Campers are made by Lance Camper Manufacturing Corporation, which returned to private ownership under Vision Kore Inc. in June 2025 after seven years under REV Group.
Lance is known as the top selling truck camper brand in the United States, having won the National RV Dealer Association’s Quality Circle Award 16 years running.
Founded in 1965 by Jack Cole and Jeff Souleles, Lance built its reputation on high quality, ultra lightweight composite built truck campers and travel trailers.
This guide covers who owns Lance Camper today, where it is manufactured, its 60 year history, and how it compares to sister era brand Nexus RV.
So let’s get started.
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Who Owns Lance Camper Today?
Lance Camper Manufacturing Corporation is now owned by Vision Kore Inc., confirmed by RVBusiness’s report on the REV Group sale to Vision Kore.
REV Group acquired Lance in 2018, making it the company’s only non-motorized RV brand, before selling it in June 2025 to sharpen its focus on motorized coaches.
Vision Kore is led by Bill Rex, a longtime RV industry veteran who founded Rexhall Industries in 1986, along with his son Paul Rex and co-founder Matt Koverman, a deal also detailed by RVBusiness, the industry’s leading trade publication and REV Group’s own corporate website.
This sale marked Lance’s return to independent, privately held ownership after seven years as part of a large, publicly traded conglomerate.
Where Are Lance Campers Manufactured?
Lance Campers are manufactured at the company’s original facility in Lancaster, California.
This California location sets Lance apart from most major manufacturers, which concentrate production in Indiana.
During its time under REV Group, Lance expanded production capacity and invested in infrastructure and automation at this same facility.
The change in ownership to Vision Kore came with no disruption to production, service, or dealer support.
What Is Lance Camper’s 60 Year History?
Jack Cole and Jeff Souleles founded Lance Camper in 1965 in Lancaster, California.
The company focused solely on truck campers until 2009, when it expanded into travel trailers.
REV Group acquired Lance in January 2018, entering the towable segment for the first time with a company generating roughly 100 million dollars in annual revenue.
Long time sales director Gary Conley, who has served Lance for over 40 years, remains with the company through its ownership transition to Vision Kore.
How Does Lance Compare to Nexus RV?
Lance and Nexus RV are both independently owned manufacturers, though they focus on different RV categories.
Lance specializes in truck campers and travel trailers, holding the top selling position in the truck camper category.
Nexus RV builds Class B Plus, Class C, and Super C motorhomes rather than towables.
Both brands appeal to buyers who value independent manufacturers with decades of specialized experience.
Are Lance Campers a Good Value?
Lance Campers are widely respected, backed by 16 consecutive years winning the National RV Dealer Association’s Quality Circle Award.
Owner reviews consistently rank Lance as the top selling truck camper brand in the United States.
New owner Vision Kore has stated its intention to reinvest in the values that built the brand, including quality products and responsive dealer support.
For buyers seeking a proven, top rated truck camper or travel trailer, Lance remains one of the strongest choices available.
Where Can You Buy a Lance Camper?
Lance Campers are sold through a network of dealers across the United States.
The company’s website includes a dealer locator to help buyers find the nearest showroom.
Because Lance’s ownership transition happened recently, buyers can expect continuity with existing dealer and service relationships.
Shoppers comparing independent truck camper and motorhome builders may also want to read Who Makes Nexus RVs and Who Makes Renegade RVs.
Frequently Asked Questions About Lance Camper
Who owns Lance Camper now?
Lance Camper is now owned by Vision Kore Inc., which acquired it from REV Group in June 2025.
Who founded Lance Camper?
Jack Cole and Jeff Souleles founded Lance Camper in 1965.
Are Lance Campers made in California?
Yes, Lance Campers are manufactured in Lancaster, California.
Are Lance Campers good quality?
Yes, Lance is the top selling truck camper brand in the US and has won 16 consecutive Quality Circle Awards.
I am Jack Neel, a mechanical engineer, researcher, and writer. I created this website to share my knowledge about different brands and products with you. I research the manufacturers behind the brands and provide you with the information you need to make smart buying decisions.