ProForm is one of the most widely sold treadmill brands in the United States, found in big box stores and gyms nationwide. Shoppers often want to know who actually makes ProForm treadmills before buying one.
ProForm treadmills are made by iFIT Health and Fitness Inc, a Utah based fitness technology company formerly known as ICON Health and Fitness.
iFIT also owns the NordicTrack brand, which means ProForm and NordicTrack treadmills often share engineering platforms and manufacturing partners.
The company is headquartered in Logan, Utah, and designs its equipment domestically while manufacturing most hardware overseas through contract factories.
ProForm positions itself as the value focused alternative to its own sibling brand NordicTrack, offering similar core technology at a lower price point.
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Who Makes ProForm Treadmills
iFIT Health and Fitness Inc is the parent company responsible for designing, manufacturing, and marketing ProForm treadmills.
The company was founded in 1977 in Logan, Utah, by Scott Watterson and Gary Stevenson under the original name ICON Health and Fitness.
ICON grew through a series of acquisitions in the 1980s and 1990s, eventually building a portfolio that included NordicTrack, Weslo, and HealthRider alongside its own ProForm brand, a history detailed on FundingUniverse.
In 2021, ICON Health and Fitness rebranded as iFIT Health and Fitness Inc to reflect its growing focus on connected fitness technology and streaming workout content.
Today iFIT remains privately held and continues to operate ProForm as one of its flagship treadmill and home gym equipment lines.
When Was ProForm Founded
ProForm was launched by ICON Health and Fitness in the 1980s as the company built out a portfolio of fitness equipment brands beyond its original NordicTrack acquisition.
The brand grew steadily through the 1990s and 2000s by focusing on affordable treadmills sold through major retailers like Walmart and Costco.
ICON company wide expansion into connected fitness accelerated after it launched the iFIT workout streaming platform, which eventually became available across nearly its entire treadmill lineup.
The 2021 corporate rebrand to iFIT Health and Fitness Inc marked a shift toward positioning the company primarily as a fitness technology business rather than a traditional equipment manufacturer, according to the official rebranding announcement.
ProForm has remained under the same corporate umbrella throughout these changes, continuing to serve as the company mid range treadmill brand.
Where Are ProForm Treadmills Made
ProForm treadmills are designed and engineered at iFIT headquarters in Logan, Utah, but the physical manufacturing takes place primarily at contract factories in China.
This overseas manufacturing approach is standard across nearly the entire home treadmill industry, including most of ProForm direct competitors.
iFIT product development and software teams, including the iFIT streaming platform used across ProForm models, are based domestically in Utah.
Because ProForm and NordicTrack are made by the same parent company, many ProForm treadmills share frame designs, motors, and belt systems with their NordicTrack counterparts at different price points.
Final assembly, quality testing, and packaging for most ProForm units happen at the same overseas facilities that produce NordicTrack equipment.
What Products Does ProForm Make and How Is It Different
ProForm produces treadmills, exercise bikes, ellipticals, and home gym equipment, with treadmills remaining its most popular and widely recognized product category.
Nearly every ProForm treadmill includes a built in touchscreen with access to the iFIT workout streaming platform, featuring trainer led classes and studio style content.
ProForm is generally positioned as the budget friendly sibling to NordicTrack, offering many of the same core technologies at a lower starting price.
The brand wide availability at major retailers, including exclusive models sold through Walmart, has made it one of the best selling treadmill brands by unit volume.
This retail focused strategy differentiates ProForm from premium competitors that sell primarily through their own websites or specialty fitness stores. Shoppers comparing other Utah made connected fitness brands can also see who makes Instant Pot, another popular retail exclusive brand.
ProForm vs Other Treadmill Brands
Compared to NordicTrack, its own sister brand under iFIT, ProForm typically offers similar technology at a more accessible price point aimed at budget conscious shoppers.
Against Horizon Fitness, owned by Johnson Health Tech, ProForm leans more heavily on its iFIT streaming subscription ecosystem, while Horizon markets itself around simpler standalone console features.
Peloton, a premium connected fitness competitor, focuses on a higher price tier with its own proprietary content platform, whereas ProForm spreads its lineup across a much wider range of price points.
ProForm broad retail distribution through stores like Walmart and Costco gives it a reach that many direct to consumer treadmill brands cannot match.
The main tradeoff for ProForm lower prices compared to NordicTrack is typically a smaller screen size and fewer premium frame features on entry level models.
Is ProForm Worth It
ProForm treadmills are generally considered a solid value for shoppers who want interactive workout content without paying premium NordicTrack pricing.
Entry level ProForm models are best suited for walking and light jogging, while higher end models in the lineup can support more serious running routines.
The iFIT subscription required for full access to trainer led workouts is an ongoing cost buyers should factor into the total price of ownership.
Build quality is generally consistent with the price point, meaning budget models may feel less sturdy than the higher priced NordicTrack equivalents.
For shoppers who want iFIT connected features without the NordicTrack price tag, ProForm remains one of the most accessible options on the market. Current pricing and the full ProForm lineup are listed on the official ProForm website.
Frequently Asked Questions
Is ProForm the same company as NordicTrack
ProForm and NordicTrack are both owned by the same parent company, iFIT Health and Fitness Inc, though they are marketed as separate treadmill brands at different price points.
Where is iFIT headquartered
iFIT Health and Fitness Inc, the company behind ProForm, is headquartered in Logan, Utah.
Do ProForm treadmills require an iFIT subscription
Most ProForm treadmills include a touchscreen built around the iFIT platform, and a paid subscription is required to unlock trainer led workouts and streaming content beyond the free trial period.
Are ProForm treadmills made in the United States
ProForm treadmills are designed by iFIT in Utah, but the physical manufacturing takes place primarily at contract factories overseas, mainly in China.
I am Jack Neel, a mechanical engineer, researcher, and writer. I created this website to share my knowledge about different brands and products with you. I research the manufacturers behind the brands and provide you with the information you need to make smart buying decisions.