Supra boats are made by Skier’s Choice, Inc., a privately held manufacturer headquartered in Maryville, Tennessee.
The brand is known as the premium sibling in the Skier’s Choice lineup, offering luxury inboard wakeboard, wake surf, and ski boats built with high end interiors and performance technology.
Skier’s Choice is privately held and was formed in the late 1990s when investors, including former MasterCraft executives, acquired the Supra and Moomba brands.
Knowing that Supra has been building boats since 1980 helps explain the brand’s long history in tournament water skiing before it shifted its focus toward wakeboarding and wake surfing.
This article covers Supra’s ownership, where the boats are built, the difference between its SA and SE model lines, and how it compares to premium rival MasterCraft.
So let’s get started.
Table of Contents
Who Owns Supra Boats?
Supra has been a leader in the inboard towboat industry since 1981, originally focused exclusively on tournament water skiing.
The brand was sold to private investors in 1990, who launched the Moomba brand alongside it, positioning Supra as the premium option and Moomba as the value option, a history discussed by owners on PlanetNautique.
In 1999, both brands were sold again to a new ownership group, including former MasterCraft employees, who formed the parent company Skier’s Choice.
Where Are Supra Boats Made?
Supra boats are designed and manufactured in Maryville, Tennessee, in the same facility as sister brand Moomba.
Maryville sits in East Tennessee’s boat building corridor along the Tennessee River, near other major towboat manufacturers including MasterCraft.
Supra boats are built around the Raptor engine supplied by Indmar, the same marine engine partner used across the Skier’s Choice lineup.
Supra SA vs SE: What Is the Difference?
The SA is Supra’s official tow boat of the Pro Wakeboard Tour, a 22 foot 5 inch model that balances performance, comfort, and efficiency in a compact footprint.
The SE is a larger 24 foot 7 inch flagship model that comes standard with the upgraded 450 horsepower Raptor engine, an upgrade that costs extra on smaller Supra models.
Both lines share Supra’s AutoWake system, which automatically adjusts the boat’s running attitude for wakeboarding or wake surfing on either side.
Supra vs MasterCraft: How Do They Compare?
Supra and MasterCraft are both based in East Tennessee and compete directly in the premium inboard towboat segment.
Forum members who have shopped both brands frequently note that Supra has closed much of the gap in recent years, with some owners saying they would now choose a Supra SE over a comparably priced MasterCraft.
MasterCraft tends to hold a reputation for slightly higher resale value and more premium interior materials, while Supra owners frequently point to strong wake and wave quality as a differentiator at a lower price point.
For comparisons with other manufacturers in this category, see Who Makes Moomba Boats and Who Makes Tige Boats.
Are Supra Boats Any Good?
Supra generally earns strong marks from owners on forums like PlanetNautique and TigeOwners.com, with many describing the wake and surf wave quality as competitive with premium rivals like Nautique and MasterCraft.
Older Supra models built on the 21V hull drew criticism from forum members for weaker wake surf performance, since that generation of Supra was designed primarily for wakeboarding before the brand’s mid-2010s SA and SL redesigns improved its surf capability, a shift documented on TigeOwners.com.
Recurring complaints across owner forums describe vapor lock issues in fuel injected engines, electrical gremlins affecting touchscreens and bilge pumps, and cosmetic gel coat cracking around the tower and handholds on certain model years.
Most of these issues appear to have been resolved under warranty without major owner frustration, and several longtime owners report multiple Supra purchases in a row without hesitation.
The honest takeaway is that Supra has genuinely closed the gap with premium inboard rivals in recent years, particularly since its SA and SL redesigns, though buyers considering older 21V hull models should specifically ask about surf performance before purchase.
Frequently Asked Questions About Supra Boats
Who owns Supra Boats?
Supra is owned by Skier’s Choice, Inc., a privately held company headquartered in Maryville, Tennessee.
Where is Supra manufactured?
Supra boats are built in Maryville, Tennessee, alongside sister brand Moomba.
How old is the Supra brand?
Supra has been building towboats since 1981, originally focused on tournament water skiing before shifting toward wakeboarding and wake surfing.
What engine does Supra use?
Supra boats are powered by the Raptor engine, supplied by marine engine manufacturer Indmar.
I am Jack Neel, a mechanical engineer, researcher, and writer. I created this website to share my knowledge about different brands and products with you. I research the manufacturers behind the brands and provide you with the information you need to make smart buying decisions.