Vercelli tires are made through American Omni Trading Company, the same Texas based importer behind Lancaster and Americus brand tires.
Vercelli is known as one of American Omni’s growing product lines, part of a portfolio that also includes Deestone, Crop Max, and Omni Cargo.
American Omni Trading Company, founded in 1990, has expanded its brand portfolio significantly in recent years to cover more vehicle categories.
This guide covers who owns Vercelli, where the tires are manufactured, the brand’s background, and how Vercelli compares to sister brand Lancaster.
So let’s get started.
Table of Contents
Who Owns the Vercelli Tire Brand?
Vercelli is one of the tire lines marketed by American Omni Trading Company, with the brand shown among AOT’s current lineup on the American Omni Trading Company official website.
AOT, founded in 1990, has built a diverse portfolio spanning Lancaster, Americus, Thunderer, Vercelli, Venezia, and Transmax.
Company leadership has stated plans to continue introducing new tire lines, reflecting AOT’s ongoing growth strategy.
This expanding brand family gives AOT flexibility to target different price points and vehicle segments.
Where Are Vercelli Tires Manufactured?
Vercelli tires are manufactured through AOT’s network of overseas manufacturing partners.
AOT’s growing brand portfolio and business strategy were covered by Modern Tire Dealer’s interview with AOT executives.
AOT imports roughly 1,000 containers of tire products per month across its full brand portfolio, including Vercelli.
Because Vercelli is a private brand rather than a vertically integrated manufacturer, exact factory assignments can vary by model.
What Is the Background of the Vercelli Brand?
American Omni Trading Company developed Vercelli as part of its broader effort to diversify its tire lineup beyond Lancaster and Americus.
The brand joins AOT’s newer additions alongside Venezia, Deestone, and Crop Max.
AOT’s decades of sourcing relationships with overseas manufacturers help Vercelli maintain consistent quality control.
Today Vercelli continues to expand as one of AOT’s growing tire product lines.
How Does Vercelli Compare to Lancaster Tires?
Vercelli and Lancaster are both American Omni Trading brands, sharing the same parent company’s sourcing relationships.
Lancaster has a more established presence in the US market with a wider dealer network.
Vercelli represents one of AOT’s newer expansion brands as the company grows its overall portfolio.
Both brands benefit from AOT’s design, sourcing, and logistics expertise.
Are Vercelli Tires a Good Value?
Vercelli tires are generally positioned as a budget friendly option backed by AOT’s established sourcing network.
Because AOT has more than three decades of experience in tire sourcing, Vercelli benefits from established quality relationships.
Owner reviews for the newer brand remain more limited than for AOT’s longer established lines.
For budget conscious drivers, Vercelli offers a reasonable option backed by an experienced importer.
Where Can You Buy Vercelli Tires?
Vercelli tires are sold through independent tire shops and online retailers across the United States.
Several online retailers stock Vercelli’s lineup with local installer coordination.
Availability continues to expand as AOT grows Vercelli’s dealer network.
Shoppers comparing American Omni Trading brands may also want to read Who Makes Lancaster Tires and Who Makes Americus Tires.
Frequently Asked Questions About Vercelli Tires
Who owns Vercelli tires?
Vercelli is marketed by American Omni Trading Company, the same importer behind Lancaster and Americus.
Is Vercelli related to Lancaster tires?
Yes, both Vercelli and Lancaster are marketed by American Omni Trading Company.
Are Vercelli tires made overseas?
Yes, Vercelli tires are manufactured through AOT’s overseas manufacturing partners.
Are Vercelli tires good?
Vercelli tires are generally seen as a reasonable budget option backed by AOT’s decades of sourcing experience.
I am Jack Neel, a mechanical engineer, researcher, and writer. I created this website to share my knowledge about different brands and products with you. I research the manufacturers behind the brands and provide you with the information you need to make smart buying decisions.