Whirlpool Gold appliances are made by Whirlpool Corporation, the American manufacturer headquartered in Benton Charter Township, Michigan.
The Gold name was used as an upper mid tier line, sitting above standard Whirlpool models with upgraded styling and additional features.
Whirlpool Corporation also owns Maytag, KitchenAid, JennAir, and Amana, giving it one of the largest appliance brand portfolios in North America.
Knowing that Whirlpool Gold is a tier within Whirlpool rather than a separate company helps buyers understand parts compatibility and service support.
This article covers who makes Whirlpool Gold, where it stands today, where Whirlpool manufactures its appliances, and answers to common questions.
So let’s get started.
Table of Contents
Who Makes Whirlpool Gold Appliances?
Whirlpool Gold appliances are made by Whirlpool Corporation, founded in 1911 in Benton Harbor, Michigan, as the Upton Machine Company.
Whirlpool used the Gold name as a step up tier within its core lineup, positioned between standard Whirlpool appliances and the company’s premium brands like KitchenAid and JennAir.
Whirlpool is the only major US-based manufacturer of kitchen and laundry appliances, and it builds the large majority of products sold under its own name domestically.
Is Whirlpool Gold Still Sold Today?
Whirlpool Gold has largely been phased out as an active marketing tier, with major retailers like The Home Depot showing zero current results under the Gold name.
Whirlpool still supports legacy Gold Series products, including some dishwasher and refrigerator models, through its parts and service network.
Shoppers looking for a similar mid tier Whirlpool product today are more likely to find it simply labeled under the standard Whirlpool lineup, since even Lowe’s now lists only legacy Gold parts and accessories rather than full appliances.
Where Are Whirlpool Appliances Made?
Whirlpool operates 10 manufacturing facilities in the United States, including plants in Amana, Iowa for refrigerators, Cleveland, Tennessee for cooking appliances, and Clyde, Ohio for laundry.
Roughly 80 percent of products Whirlpool sells in the United States are manufactured domestically, with additional production in Germany, Mexico, and China for select categories.
The company employs about 44,000 workers across its US operations alone.
Whirlpool Gold vs Maytag: Which Tier Is Better?
Whirlpool Gold and Maytag both sit above the entry level Whirlpool lineup, but they come from different brand positioning strategies within the same parent company.
Whirlpool Gold added upgraded features and finishes to the Whirlpool nameplate itself, while Maytag operates as a fully separate brand within Whirlpool Corporation, known for heavy duty laundry and dependable kitchen appliances.
Buyers wanting a separate brand identity with its own warranty and styling tend to choose Maytag, while those who liked the base Whirlpool look with extra features chose Gold when it was still widely available.
What Other Brands Does Whirlpool Corporation Own?
Whirlpool Corporation’s portfolio includes Maytag, KitchenAid, JennAir, Amana, Gladiator GarageWorks, Inglis, and InSinkErator, in addition to several international brands like Bauknecht and Brastemp.
In 2024, Whirlpool and Arçelik formed a joint venture called Beko Europe, which took over Whirlpool’s European appliance business, including the Hotpoint and Indesit brands.
Buyers comparing Whirlpool’s various brand tiers can also look at JennAir and KitchenAid, the company’s two premium brand lines.
Frequently Asked Questions About Whirlpool Gold Appliances
Is Whirlpool Gold a separate company from Whirlpool?
No, Whirlpool Gold was a product tier within Whirlpool Corporation’s own appliance lineup, not a separate company.
Why don’t stores carry Whirlpool Gold anymore?
Whirlpool has shifted away from actively marketing the Gold tier name, though some legacy Gold Series products are still supported through parts and service.
Are Whirlpool appliances made in the USA?
Most Whirlpool appliances sold in the United States are manufactured domestically across 10 US production plants, though some categories are built abroad.
What was the difference between Whirlpool and Whirlpool Gold?
Whirlpool Gold generally offered upgraded styling, additional electronics, and quieter operation compared to the base Whirlpool lineup at the time it was sold.
I am Jack Neel, a mechanical engineer, researcher, and writer. I created this website to share my knowledge about different brands and products with you. I research the manufacturers behind the brands and provide you with the information you need to make smart buying decisions.