Fabletics is owned by TechStyle Fashion Group, a Los Angeles based holding company co founded by Adam Goldenberg and Don Ressler. Kate Hudson co founded the brand alongside them in 2013 and still holds a minority stake, though she moved into an advisory role in 2022.
Fabletics designs its activewear in El Segundo, California, but manufacturing is sourced globally, with most production happening at contract factories across Asia.
This article covers who owns Fabletics, where its activewear is actually made, Kate Hudson’s real role in the company, and its founding history.
So let’s get started.
Table of Contents
Who Owns Fabletics?
Fabletics is majority owned by TechStyle Fashion Group, the holding company founded by Adam Goldenberg and Don Ressler that also owns brands including JustFab, ShoeDazzle, and Savage X Fenty. Current collections are available on Fabletics’ official website.
Private equity firm TPG Capital holds a significant minority stake of roughly 20 percent along with board representation, reflecting funding rounds that supported the brand’s retail expansion. Fabletics has remained privately held throughout its history despite periodically exploring a public offering.
Fabletics surpassed 1 billion dollars in annual revenue for the first time in 2025, driven partly by continued growth in its physical retail footprint alongside its original membership based online model.
What Is Kate Hudson’s Role at Fabletics?
Kate Hudson co founded Fabletics in 2013 alongside Adam Goldenberg and Don Ressler and holds an estimated 20 percent equity stake in the company, though TechStyle Fashion Group retains operational control.
Hudson transitioned from an active operating role to a strategic advisory and marketing capacity in 2022. She remains closely associated with the brand’s public image and continues to influence creative direction, but day to day decisions rest with TechStyle’s leadership team.
Because Fabletics is privately held, Hudson’s exact ownership value is not publicly disclosed, though estimates tied to the company’s rumored valuation have placed her potential stake in the hundreds of millions of dollars.
Where Is Fabletics Made?
Fabletics designs its activewear at its headquarters in El Segundo, California, but manufacturing is outsourced to contract factories around the world rather than produced domestically.
Most Fabletics production takes place in Asia, including China, where factories specialize in the technical knits and moisture wicking fabrics common in activewear. Some production has also taken place in countries such as Lesotho through third party contract manufacturers.
Fabletics does not publish a detailed public list of its factories, so buyers looking for the origin of a specific item should check the garment tag, since sourcing can vary by product category and season.
When Was Fabletics Founded?
Fabletics launched in 2013 under TechStyle Fashion Group, the fashion incubator behind subscription brands like JustFab and ShoeDazzle. More on the brand’s history is documented on Wikipedia.
The brand built its business around a membership model that offered discounted pricing and personalized outfit selections, a structure that still drives the majority of Fabletics sales today. Physical retail expansion followed years later, with the brand opening its first stores in the late 2010s.
Fabletics now operates well over 100 stores worldwide alongside its online membership platform, with continued expansion planned across the US, Europe, and Asia Pacific markets.
Is Fabletics Good Quality?
Fabletics gets generally positive marks for its core leggings and sports bras, with reviewers describing the PowerHold and Motion365 lines as squat proof, non see through, and comparable to pricier brands like Lululemon at a lower cost.
Complaints about product quality do surface periodically, including reports of seams ripping on first wear, cotton pieces fading faster than synthetic blends, and inconsistency between individual orders. Several reviewers note that quality has felt less consistent in recent years compared to when the brand first launched.
The most common source of frustration has nothing to do with the clothing itself: Fabletics operates on a VIP membership model that charges a recurring monthly fee unless a customer actively skips each month, and confusing cancellation flows are a frequent complaint across Trustpilot and Consumer Affairs reviews. Shoppers who stay on top of their membership settings generally report a better overall experience than those who do not.
Frequently Asked Questions About Who Makes Fabletics
Does Kate Hudson own Fabletics?
No, Kate Hudson does not own Fabletics outright. She co founded the brand and holds a minority equity stake estimated around 20 percent, but majority ownership and operational control rest with TechStyle Fashion Group.
Is Fabletics made in the USA?
No, Fabletics activewear is designed in California but manufactured mostly overseas, primarily at contract factories across Asia. The brand does not operate its own domestic manufacturing facilities.
Is Fabletics a public company?
No, Fabletics remains privately held under TechStyle Fashion Group. The company has explored a public offering in the past but has not moved forward with one as of 2026.
What other brands does TechStyle Fashion Group own?
Alongside Fabletics, TechStyle Fashion Group owns JustFab, ShoeDazzle, FabKids, and Savage X Fenty, all of which operate on similar membership based retail models.
I am Jack Neel, a mechanical engineer, researcher, and writer. I created this website to share my knowledge about different brands and products with you. I research the manufacturers behind the brands and provide you with the information you need to make smart buying decisions.