Where Are Puma Shoes Made

Puma shoes are made mainly in Vietnam, China, Cambodia, and Indonesia by independent contract factories, the same general manufacturing regions used by nearly every large global sportswear brand.

Puma is a German company headquartered in Herzogenaurach, the small Bavarian town it has shared with rival Adidas since the two brands split from a single family business in 1948.

Ownership of Puma has shifted significantly in 2026, with Chinese sportswear giant Anta Sports becoming the largest shareholder after a major stake purchase from the Pinault family’s investment vehicle.

Puma has also gone through leadership change recently, naming a new Chief Executive Officer in 2025 as the company launched a cost cutting program aimed at improving profitability by 2027.

This article explains exactly where Puma shoes are manufactured, who owns the company today, what changed with Anta Sports, and how Puma compares to Adidas and Nike on production and quality.

Where Are Puma Shoes Made?

Puma footwear is manufactured through a global network of independent contract factories concentrated in Vietnam, China, Cambodia, and Indonesia.

Vietnam has become one of Puma’s largest production countries in recent years, following the same industry wide shift away from heavier reliance on China that Nike, Adidas, and other major brands have also made.

Puma does not own any of the factories that produce its shoes. The company designs and engineers products at its German headquarters and contracts third party manufacturers to handle physical production.

Smaller amounts of Puma footwear and components are also produced in Bangladesh and other Asian manufacturing hubs, giving the brand a wide geographic spread similar to its largest competitors.

No Puma shoes are made in Germany. The Herzogenaurach headquarters handles design, marketing, and global corporate functions, not manufacturing.

Who Owns Puma Now?

Puma was founded in 1948 by Rudolf Dassler after a falling out with his brother Adolf Dassler, who went on to found Adidas. The rivalry between the two brothers and their companies has shaped Herzogenaurach’s identity for decades.

Puma trades publicly on the Frankfurt Stock Exchange under the ticker PUM, and its shareholder base has changed significantly over the past year.

In January 2026, Anta Sports acquired a 29.06 percent stake in Puma for roughly 1.5 billion euros, becoming the company’s single largest shareholder and adding another major Western sportswear brand to a portfolio that already includes Salomon parent Amer Sports.

Groupe Artemis, the Pinault family investment vehicle and largest shareholder of luxury group Kering, continues to hold a significant stake, alongside Kering itself, which owns roughly 9.8 percent directly according to Puma’s Wikipedia entry.

British retail group Frasers Group, controlled by businessman Mike Ashley, also built a stake of nearly 6 percent by March 2026, adding another notable investor to Puma’s ownership structure.

Who Runs Puma After the Leadership Change?

Arthur Hoeld became Puma’s Chief Executive Officer effective July 1, 2025, replacing Arne Freundt, who departed after what the company described as differing views on strategy.

Hoeld previously spent years at Adidas in senior roles, making his move to lead crosstown rival Puma a notable executive shift within the German sportswear industry.

Puma reported full year 2024 revenue of about 8.82 billion euros, representing 4.4 percent currency adjusted growth, alongside a 7.1 percent operating profit margin.

The company launched a cost efficiency program called nextlevel in early 2025, targeting an 8.5 percent operating margin by 2027 through supply chain and operational improvements rather than manufacturing relocation alone.

Does Puma Own Its Factories?

No. Puma uses an asset light manufacturing model similar to Nike, Adidas, and On, meaning the brand designs footwear internally but relies on independent contract factories to physically produce it.

Puma maintains supplier codes of conduct and factory monitoring programs to audit labor conditions and quality standards across its manufacturing partners in China, Vietnam, Cambodia, and Indonesia.

Because these factories are contracted rather than owned, Puma can adjust production volume between countries based on cost, capacity, and changing trade policy, the same flexibility used across the athletic footwear industry.

This model also means Puma shares many of the same manufacturing partners used by competing brands, since a relatively small number of large factory groups build shoes for most major sportswear companies.

How Does Puma Handle Factory Compliance and Sustainability?

Puma publishes supplier lists and sustainability reporting covering its major manufacturing partners, a practice the company has expanded over the past decade in response to pressure for more transparent supply chains across the sportswear industry.

The company has set targets around using more recycled materials in its shoes, including polyester made from recycled plastic, which requires specific processing steps at partner factories beyond standard shoe assembly.

Puma also runs a take back program in some markets, allowing customers to return old shoes for recycling, though this remains a smaller initiative compared to the company’s core manufacturing and retail operations.

Factory audits covering wages, working hours, and safety standards are conducted regularly across Puma’s supplier network, consistent with industry practices at Nike, Adidas, and other major sportswear brands.

Puma vs Adidas: Where Are the Shoes Made?

Puma and Adidas, despite their shared origin and decades long rivalry, both manufacture the bulk of their footwear in the same general Asian countries, particularly Vietnam and Indonesia.

The two companies remain headquartered in the same small German town of Herzogenaurach, a detail that surprises many shoppers who assume the brands are based in different countries entirely.

For more on how other sportswear brands source their footwear, see Where Are Nike Cleats Made and Where Is Reebok Made.

Puma generally positions its pricing slightly below Adidas and Nike on comparable running and lifestyle models, though manufacturing country overlap means the price gap reflects branding and marketing spend more than production cost differences.

Are Puma Shoes Good Quality?

Puma has built a strong position in lifestyle and motorsport inspired sneakers, running shoes, and soccer cleats, with particular strength in collaborations and retro reissues that drive significant sales volume.

Most Puma running and lifestyle shoes retail between 60 and 130 dollars, generally undercutting comparable Nike and Adidas models while still using similar overseas manufacturing.

Customer reviews across major retailers tend to rate Puma favorably for style and comfort, with some feedback noting that certain budget priced lines show more wear over time than the brand’s premium performance models.

For shoppers focused on value and current sneaker trends, Puma is widely considered a solid mid range option, particularly for casual and lifestyle wear rather than elite athletic performance.

Frequently Asked Questions About Puma Shoes

Are Puma shoes made in China?

Yes. China remains one of several key manufacturing countries for Puma, alongside Vietnam, Cambodia, and Indonesia, with the exact split varying by shoe category and season.

Who owns Puma in 2026?

Puma is a publicly traded company on the Frankfurt Stock Exchange. Its largest shareholder is Anta Sports, which acquired a 29.06 percent stake in January 2026, alongside Groupe Artemis, Kering, and Frasers Group.

Are Puma and Adidas made in the same factories?

Not necessarily the exact same factories, but both brands source heavily from the same manufacturing countries, especially Vietnam and Indonesia, since a limited number of large factory groups produce shoes for most major sportswear brands.

Does Puma make shoes in Germany?

No. Puma’s German headquarters in Herzogenaurach handles design, marketing, and corporate leadership. All footwear manufacturing takes place overseas through contracted factories in Asia.