Granitestone cookware is made in China and sold by Emson, an American direct response marketing company also known for As Seen on TV products.
Emson does not manufacture Granitestone itself and instead imports the cookware from Chinese factories.
Granitestone is not made in the USA, despite Emson’s product design team being based domestically. The company recently issued a recall for one of its sauté pan lines in 2026.
This article covers who owns Granitestone, where it is actually manufactured, details on its 2026 recall, and its founding history.
So let’s get started.
Table of Contents
Who Owns Granitestone?
Granitestone is owned by Emson, also known as E Mishan and Sons, a family owned direct response marketing company based in New York. Current products are shown on Granitestone’s official website.
Emson also owns Gotham Steel, another nonstick cookware brand marketed in a similar direct response style, along with several other As Seen on TV style consumer products. Emson describes itself as a family owned company with a US based product design and marketing team.
Emson does not disclose extensive corporate history on its own site, and the company functions primarily as a brand marketer and importer rather than a manufacturer.
Where Is Granitestone Cookware Made?
Granitestone cookware is made in China. Emson designs its products domestically but sources manufacturing entirely from Chinese factories rather than producing anything in the United States.
Granitestone’s product line includes nonstick cookware, bakeware, knives, small appliances, and cast iron items, none of which are manufactured domestically according to the company’s own recall documentation, which lists China as the country of manufacture for its products.
Granitestone’s marketing focuses primarily on affordability and nonstick performance rather than manufacturing origin, and the brand does not prominently promote any domestic production.
What Happened With the 2026 Granitestone Recall?
In April 2026, Emson recalled its Granitestone Diamond Pro Blue sauté pans after identifying a hazard where the metal cap connecting the pan to its handle could detach and eject forcefully when heated, posing impact and burn risks.
The recalled pans had been sold at Costco, Walmart, and Amazon between August 2021 and February 2026 for around 40 dollars. Emson offered affected customers a full refund and directed them to return the pans through its recall program.
The recall notice confirmed the affected pans were manufactured in China and imported by E Mishan and Sons, consistent with the rest of the Granitestone product line.
When Was Granitestone Founded?
Granitestone launched under Emson in 2018, initially under the name Granite Rock before the brand was renamed Granitestone shortly afterward to avoid confusion with the unrelated construction materials company of a similar name.
The brand built its identity around a granite style speckled nonstick coating as an alternative to traditional PTFE coatings, positioning itself as a durable, affordable option within the competitive nonstick cookware market.
Granitestone has since expanded into bakeware, small appliances, knives, and other kitchen accessories, distributed through major retailers and online marketplaces in the United States and select international markets.
Is Granitestone Cookware Good Quality?
Consumer Reports lab testing rated a Granitestone nonstick model as very good for nonstick durability, surviving 2,000 steel wool strokes, and excellent for even cooking, with good handle sturdiness and low heat transfer to the handle during stovetop use.
Retailer reviews on Walmart show a similarly high 4.3 to 4.7 star average across thousands of ratings, with buyers praising easy food release and simple cleanup.
Independent reviewers note the marketed granite and diamond coatings are ultimately variations on a standard PTFE nonstick coating over aluminum, similar to competing As Seen on TV cookware brands.
Complaint sites like PissedConsumer tell a more negative story, with a 1.9 star average and frequent reports of nonstick coating peeling or bubbling within months, along with warped pans and failing handle rivets on some units.
Customer service is a recurring weak point, with reviewers describing limited phone support and slow warranty processing.
The gap between lab test results and complaint site averages suggests performance can be solid initially but inconsistent over the longer term, particularly with metal utensils or dishwasher use despite marketing claims of compatibility.
Frequently Asked Questions About Who Makes Granitestone
Is Granitestone made in the USA?
No, Granitestone cookware is made in China. Emson, the company that owns the brand, handles product design and marketing in the US but sources all manufacturing from Chinese factories.
Who owns Granitestone?
Granitestone is owned by Emson, also known as E Mishan and Sons, a family owned direct response marketing company that also owns the Gotham Steel cookware brand.
Was Granitestone cookware recalled?
Yes, Emson recalled its Granitestone Diamond Pro Blue sauté pans in April 2026 due to a handle detachment hazard. Affected customers were offered a full refund.
Is Granitestone the same as Gotham Steel?
No, Granitestone and Gotham Steel are separate cookware brands, though both are owned and marketed by the same parent company, Emson.
I am Jack Neel, a mechanical engineer, researcher, and writer. I created this website to share my knowledge about different brands and products with you. I research the manufacturers behind the brands and provide you with the information you need to make smart buying decisions.