Bertazzoni appliances are made by Bertazzoni S.p.A., a family-owned Italian manufacturer founded in 1882 in Guastalla, in the Emilia-Romagna region of northern Italy, making it the world’s oldest family-owned appliance manufacturer with six continuous generations of Bertazzoni family leadership.
Bertazzoni is an iconic Italian premium appliance brand known for its automotive-inspired colors, engineering excellence, and a philosophy that treats the kitchen as the emotional and culinary heart of the home, with all production remaining in Guastalla since the brand’s 19th-century founding.
Bertazzoni S.p.A. is privately held by the Bertazzoni family, with Paolo Bertazzoni serving as CEO and President, and Nicola Bertazzoni as COO and CEO of Bertazzoni North America.
Knowing that Bertazzoni has manufactured appliances in the same Italian town since 1882, has never been sold outside the family, and is now in its sixth generation of continuous family ownership helps explain its unmatched heritage and unwavering design identity.
This article covers who makes Bertazzoni appliances, where they are produced, who owns the brand, its history, how it compares to a rival, and whether the appliances are any good.
So let’s get started.
Table of Contents
Who Makes Bertazzoni Appliances?
Bertazzoni appliances are made by Bertazzoni S.p.A., which designs, engineers, and manufactures its complete lineup of ranges, cooktops, ovens, refrigerators, dishwashers, and hoods entirely in Italy.
The company produces all its appliances in Guastalla, applying automotive-grade color processes in partnership with Italian sports car manufacturers to create durable, heat-resistant, and visually stunning high-gloss color finishes.
Bertazzoni’s production in its modern Guastalla facility has quadrupled since 1998, and the plant is currently undergoing further expansion to meet growing global demand across more than 60 countries.
Notable 2024 and 2025 recognitions include Paolo Bertazzoni receiving the Cavaliere del Lavoro title from the President of Italy, Sergio Mattarella, in May 2024, and Paolo being inducted into the Kitchen and Bath Industry Hall of Fame in 2025, as confirmed in Bertazzoni’s company profile.
Where Are Bertazzoni Appliances Made?
Every Bertazzoni appliance is made in Guastalla, in the Emilia-Romagna region of northern Italy, where the Bertazzoni family has been manufacturing since Francesco Bertazzoni founded the company in 1882.
Emilia-Romagna is one of Europe’s most productive industrial regions, home to Ferrari, Maserati, Lamborghini, Ducati, and the world-famous food culture of Parma, Modena, and Reggio Emilia, all of which share Bertazzoni’s hometown pride in quality and craftsmanship.
The color finishes applied to Bertazzoni ranges in five high-gloss options including Nero, Bianco, Giallo, Arancio, and Rosso are applied by skilled craftsmen in multiple layers, using the same acid and temperature-resistant techniques applied to Italian luxury sports cars.
Bertazzoni’s main showroom, Casa Bertazzoni, opened in Guastalla in 2016, and the 2023 anniversary cookbook celebrating 140 years of family history was published from the same Guastalla home the brand has occupied since its founding.
Who Owns Bertazzoni Appliances?
Bertazzoni is owned exclusively by the Bertazzoni family, making it the world’s oldest continuously family-owned appliance manufacturer, with unbroken family control from founder Francesco Bertazzoni in 1882 through the sixth generation today.
The company is notable for having created SMEG, another famous Italian appliance brand, as a family division; a branch of the Bertazzoni family founded SMEG in 1948, meaning two of the world’s most recognized Italian appliance brands share the same family origin.
In 2023, Bertazzoni entered the National Register of Historic Italian Companies as a recognized Historical Enterprise of Italy, adding a government heritage designation to its 140-year legacy.
Bertazzoni’s ownership history and family succession are documented on Bertazzoni’s official heritage page.
What Is the History of Bertazzoni?
Francesco Bertazzoni founded the company in 1882 in Guastalla, initially producing wood-burning stoves that became famous throughout Italy under the slogan “In Every Home” during the early 20th century.
Napoleone Bertazzoni, who had worked in the Turin automotive industry, introduced mass production techniques to the company in the 1920s, directly connecting Bertazzoni’s manufacturing philosophy to Italian automotive engineering from its earliest years.
The company began producing gas stoves in 1956, electric stoves in 1975, and induction cooktops in 2005, while continually expanding its international reach with exports to the Philippines from 1959 and the United States from 2005.
By 2012, the United States had become Bertazzoni’s single largest market, and the company now serves more than 60 countries with a range covering four distinct design series: Professional, Master, Modern, and Heritage.
Bertazzoni vs SMEG: How Do They Compare?
Bertazzoni and SMEG are both family-owned Italian appliance brands that share a common family origin, as SMEG was founded in 1948 by Vittorio Bertazzoni, a member of the same Bertazzoni family that runs Bertazzoni S.p.A.
Bertazzoni focuses entirely on the premium cooking appliance market, with a deep lineup of ranges, ovens, cooktops, and full kitchen suites for serious home cooks and professional kitchen designers.
SMEG has a broader product range including its iconic retro FAB refrigerators, small appliances like toasters and kettles, and professional foodservice equipment, making it more of a lifestyle brand alongside its cooking products.
Both are made in the same Emilia-Romagna region of Italy, both are family-owned, and both compete at the premium tier, with Bertazzoni commanding more attention for pro-style cooking performance and SMEG for its distinctive retro design language.
Are Bertazzoni Appliances Any Good?
Bertazzoni appliances are consistently rated among the best Italian appliance brands available in North America, earning strong marks from kitchen designers, professional chefs, and homeowners for their performance, build quality, and design identity.
The Professional Series won the Red Dot Design Award in 2018, and the brand’s continued investment in dual convection, precision burner technology, and integrated kitchen suite design confirms its ongoing engineering competitiveness.
Bertazzoni introduced sensor probe technology and the largest cavity in the counter-depth category with its newest ranges, reflecting six generations of incremental innovation applied to the same core product category.
The two-year limited warranty is in line with other Italian premium brands, and Bertazzoni’s established North American dealer network through AJ Madison and specialty retailers makes service more accessible than smaller Italian brands.
For buyers who want a genuine 140-year-old Italian family manufacturer, automotive-inspired color options, and a brand whose production has never left its hometown, Bertazzoni is one of the most authentic and well-regarded premium appliance choices in the market.
For more on related Italian appliance brands, see Who Makes Dacor Appliances and Who Makes Blomberg Appliances.
Frequently Asked Questions About Bertazzoni Appliances
Who makes Bertazzoni appliances?
Bertazzoni appliances are made by Bertazzoni S.p.A., a six-generation family-owned Italian company founded in 1882 in Guastalla, Emilia-Romagna, Italy. It is the world’s oldest continuously family-owned appliance manufacturer.
Where are Bertazzoni appliances made?
Every Bertazzoni appliance is made in Guastalla, Emilia-Romagna, Italy, where the Bertazzoni family has manufactured since 1882. Production has never moved outside Guastalla in 140-plus years of operation.
Are Bertazzoni and SMEG related?
Yes. SMEG was founded in 1948 by Vittorio Bertazzoni, a member of the same Bertazzoni family that owns Bertazzoni S.p.A. The two brands split from a common family origin and now operate as completely separate, independently owned Italian appliance companies.
What design series does Bertazzoni offer?
Bertazzoni offers four design series: Professional (commercial-inspired stainless steel), Master (industrial design for home use), Modern (contemporary glass and oxidized metal), and Heritage (traditional style inspired by early 20th-century designs). All are available in multiple colors.
I am Jack Neel, a mechanical engineer, researcher, and writer. I created this website to share my knowledge about different brands and products with you. I research the manufacturers behind the brands and provide you with the information you need to make smart buying decisions.