Cosori air fryers are made by Vesync Co Ltd, a consumer electronics company with operations spanning the United States and China.
Cosori has grown into one of the most popular air fryer brands sold online, known for sleek design and companion app connectivity.
Vesync also owns Levoit air purifiers and Etekcity smart scales, building a portfolio of connected home products around the Cosori kitchen line.
But how did a company most people had never heard of end up owning one of the best selling air fryer brands in America?
This guide will explore who owns Cosori, where the air fryers are actually built, the brand history, how Cosori compares to Ninja and Gourmia, and whether the investment is worth it.
So let’s get started.
Table of Contents
Who Owns The Cosori Brand
Cosori air fryers are owned and marketed by Vesync Co Ltd, a consumer electronics company founded by a group of engineers and product designers including Eric Chen, Grace Yang, and Mark He.
Vesync operates as a Californian brand company with strong ties to Shenzhen, China, where much of its product design and supply chain work is coordinated. The company built its early reputation on air purifiers and humidifiers before Cosori became its flagship kitchen appliance line.
Cosori launched under Vesync in 2016, focused specifically on kitchen appliances, while sister brands under the same parent cover different home categories.
Vesync remains privately structured around its founding team rather than being owned by a larger public appliance conglomerate.
Where Are Cosori Air Fryers Manufactured
Vesync designs Cosori products through its US based product teams before handing manufacturing over to partner factories in China.
Production is concentrated in established appliance manufacturing hubs, primarily in the Guangdong and Zhejiang provinces.
This split between US based design and Chinese manufacturing is standard across the budget and mid range air fryer category.
Vesync has faced scrutiny over product safety in the past, which led to design changes and a major recall addressed in a later section.
The History Of Cosori And Vesync
Vesync was founded to build connected home products, starting with categories like humidifiers and scales before expanding into kitchen appliances.
Cosori launched in 2016 specifically to compete in the growing air fryer and small kitchen appliance market.
The brand grew quickly through online retail, particularly Amazon, where aggressive pricing and app connected features helped it stand out from older competitors.
Cosori has since expanded into blenders, toasters, and coffee makers, following a similar playbook to Ninja and other fast growing kitchen brands.
What Makes Cosori Air Fryers Stand Out
Cosori air fryers are known for minimalist design, square shaped baskets that maximize usable space, and companion app integration through VeSync smart home controls.
Many models allow users to schedule cooking, monitor progress remotely, and access recipe libraries through the app.
The square basket shape is a specific differentiator, since most competitors use round baskets that waste corner space.
Our guide to who makes Ninja blenders covers one of the larger established brands Cosori competes against for kitchen counter space.
The 2023 Cosori Air Fryer Recall
In 2023, Vesync recalled more than two million Cosori air fryers in the United States and Canada due to fire and burn hazards linked to an internal component.
The recall covered several popular models and required affected owners to stop using the units and request a free replacement part.
Vesync worked with the US Consumer Product Safety Commission to manage the recall process and update its air fryer designs going forward.
The recall remains one of the most significant safety events in the modern air fryer category and is worth knowing before buying a used or older Cosori unit.
Cosori Versus Other Popular Air Fryer Brands
Ninja, owned by SharkNinja, generally offers larger capacity multi function appliances at a higher price point than most Cosori models.
Gourmia competes closely with Cosori on price, though Cosori tends to lean more heavily on smart app features as a differentiator.
Cosori app connectivity appeals to buyers who already use other smart home devices, while simpler competitors may suit buyers who just want a basic countertop appliance.
Our guide to who makes Electrolux appliances covers another major kitchen appliance company competing in adjacent categories.
Cosori Air Fryer Warranty Coverage
Most Cosori air fryers carry a standard one to two year limited warranty depending on the specific model and where it was purchased.
Coverage generally includes defects in materials and workmanship but excludes damage from misuse or unauthorized repairs.
Vesync also offers extended coverage on some models purchased directly through its own website rather than third party retailers.
Registering a new air fryer through the Vesync app can help speed up service requests and recall notifications going forward.
Is Cosori Really Good Or Really Worth It
Cosori has a genuinely mixed reputation across review platforms, which is worth understanding before buying.
On the Better Business Bureau, Cosori shows a low average customer rating alongside a significant number of complaints, many centered on warranty response times and the 2023 recall process.
Trustpilot reviews tell a different story, with a much higher average rating and frequent praise for design and cooking performance.
This split suggests satisfied customers may simply post less often than those with a problem to report, a pattern common across many appliance brands.
Positive reviews consistently highlight the square basket design, smart app features, and clean modern styling.
For buyers focused on design and app connectivity who are comfortable navigating a recall response process, Cosori remains a reasonable choice, though the recall history is worth researching before buying a used unit.
Frequently Asked Questions About Cosori Air Fryers
Is Cosori A Chinese Company
Cosori is owned by Vesync, a company with product design operations in California and manufacturing and supply chain ties to Shenzhen, China.
Were Cosori Air Fryers Recalled
Yes. In 2023, Vesync recalled more than two million Cosori air fryers in the United States and Canada due to fire and burn hazards.
Are Cosori Air Fryers Made In The USA
Cosori air fryers are designed by US based Vesync product teams but manufactured overseas, primarily in China.
What Other Brands Does Vesync Own
Vesync also owns Levoit, which makes air purifiers and humidifiers, and Etekcity, which makes smart scales and fitness trackers.
I am Jack Neel, a mechanical engineer, researcher, and writer. I created this website to share my knowledge about different brands and products with you. I research the manufacturers behind the brands and provide you with the information you need to make smart buying decisions.