Ninja blenders are made by SharkNinja, Inc., an American product design and technology company that manufactures and markets the Ninja brand of kitchen appliances alongside its Shark brand of cleaning products.
Ninja blenders are known for their powerful motors, versatile blade systems, and strong value for money, with the brand holding the position of the best-selling small kitchen appliance brand in the United States as of 2025.
SharkNinja is headquartered in Needham, Massachusetts, is publicly traded on the NYSE under the ticker SN, and was separated from its former parent JS Global Lifestyle Company and listed independently in July 2023.
Knowing who makes Ninja blenders and where they are manufactured helps buyers understand the corporate heritage behind the brand, whether products are American-made, and how Ninja compares to premium competitors like Vitamix.
This article covers who makes Ninja blenders, where they are manufactured, what the SharkNinja supply chain shift away from China means for buyers, and how Ninja compares to Vitamix and Blendtec.
So let’s get started.
Table of Contents
Who Makes Ninja Blenders?
SharkNinja, Inc. is the maker of all Ninja-branded blenders, food processors, air fryers, coffee makers, and kitchen appliances. The company designs its products at its Needham, Massachusetts headquarters and contracts with manufacturing partners in Asia to produce them at scale.
SharkNinja was originally formed as a division of JS Global Lifestyle Company Limited, a Hong Kong-listed entity. The company became independent when it listed directly on the NYSE in July 2023.
SharkNinja has built two billion-dollar brands: Shark for floor care and Ninja for kitchen appliances. Ninja alone generates billions in annual revenue and is the category leader in blenders, air fryers, and coffee makers across the U.S. market.
Where Are Ninja Blenders Made?
Ninja blenders have historically been manufactured in China. SharkNinja operates subsidiaries in Shenzhen and Suzhou, China, which handle significant portions of its product manufacturing and supply chain operations.
In early 2025, SharkNinja’s CEO Mark Barrocas announced an aggressive plan to shift nearly all U.S.-bound production out of China by end of 2025, with an interim target of 90 percent non-China sourcing by mid-2025.
The move was driven by escalating U.S. tariffs on Chinese-made goods under the Trump administration’s trade policy. SharkNinja’s Vietnam entity, SharkNinja Vietnam Company Limited, is one of the primary beneficiaries of this supply chain shift, receiving a growing share of production previously held by Chinese factories.
SharkNinja’s CEO specifically noted there is no viable U.S.-based supply chain capable of producing blenders at scale, meaning domestic manufacturing remains off the table. Buyers purchasing Ninja blenders in 2025 and beyond are likely getting products assembled in Vietnam, Malaysia, or other Southeast Asian countries rather than China.
Is Ninja an American Brand?
Yes. Ninja is an American brand owned by SharkNinja, Inc., a company headquartered in Needham, Massachusetts. The products are designed in the United States, and the company is American-incorporated and NYSE-listed.
The manufacturing takes place outside the United States, as is the case for virtually all small appliance brands including KitchenAid, Cuisinart, Instant Pot, and Vitamix. American brand identity does not require domestic manufacturing in the small appliance category.
What Are Ninja’s Most Popular Blender Models?
Ninja’s blender lineup spans from the entry-level Ninja BN401 Nutri Pro at around $80 to the Ninja Detect Duo Pro, which uses sensor-based ingredient detection and auto-blend programs. The Ninja Professional Plus Kitchen System is one of the most popular mid-range options, combining a full-size pitcher, single-serve cups, and a food processor bowl in one base unit.
The Ninja Creami, technically an ice cream and frozen treat maker rather than a traditional blender, became one of SharkNinja’s viral breakout products in 2023 and 2024. The SLUSHi frozen drink maker launched in 2025 and drove significant growth in SharkNinja’s food preparation appliances category, with net sales for that segment growing 52.8 percent year over year in Q2 2025.
Ninja vs. Vitamix: Which Blender Brand Is Better?
Ninja and Vitamix are the two most compared blender brands in America, but they compete in very different segments. Ninja targets the mass market with strong value at the $80 to $250 price range. Vitamix targets the professional and premium home user segment with blenders starting at $350 and ranging to over $700.
Vitamix is an American company headquartered in Olmsted Township, Ohio, and assembles its blenders in the United States, giving it a significant domestic manufacturing advantage over Ninja. On performance, Vitamix motors are more powerful, run longer under sustained load, and are backed by longer warranties of up to 10 years. Ninja wins on price, versatility of accessories, and broad retail availability. For buyers who cook daily and demand maximum blend quality, Vitamix justifies its premium. For buyers who want capable blending at accessible prices, Ninja delivers strong results. For other kitchen appliance origins, see Where Are Whirlpool Refrigerators Made and Who Makes Hisense Refrigerators.
Frequently Asked Questions About Who Makes Ninja Blenders
Is Ninja made by Shark?
Ninja and Shark are both brands owned by the same company, SharkNinja, Inc. Shark makes vacuum cleaners and floor care products while Ninja makes kitchen appliances. They are sister brands under one corporate parent, not the same product line.
Are Ninja blenders made in the USA?
No. Ninja blenders are not made in the United States. They are designed by SharkNinja in Needham, Massachusetts, but manufactured at facilities in Asia. As of 2025, SharkNinja has been aggressively shifting production from China to Vietnam and other Southeast Asian countries to reduce tariff exposure.
Who owns SharkNinja?
SharkNinja, Inc. is a publicly traded American company listed on the NYSE under the ticker SN. It was formerly a wholly owned subsidiary of JS Global Lifestyle Company Limited, a Hong Kong-listed entity, before being separated and listed independently on the NYSE in July 2023. Major institutional investors now hold the publicly traded shares.
I am Jack Neel, a mechanical engineer, researcher, and writer. I created this website to share my knowledge about different brands and products with you. I research the manufacturers behind the brands and provide you with the information you need to make smart buying decisions.