Element appliances are made by Element Electronics, an American consumer electronics company headquartered in Winnsboro, South Carolina.
The brand is best known for affordable televisions, but it has expanded into a full lineup of refrigerators, freezers, ranges, dishwashers, and laundry appliances.
Element Electronics is a privately held company founded in 2007 by Mike O’Shaughnessy, operating its own US television assembly facility.
Knowing that Element built its reputation in TVs before entering appliances helps shoppers understand the brand’s positioning as a value focused, no frills option.
This article covers who owns Element, when it entered the appliance market, what it sells, and answers to common questions.
So let’s get started.
Table of Contents
Who Makes Element Appliances?
Element appliances are made by Element Electronics, founded in 2007 and headquartered in Winnsboro, South Carolina.
The company built its early reputation on affordable televisions, opening a 315,000 square foot television assembly facility in Winnsboro in 2014 that employed around 500 workers.
That facility made Element one of the few companies assembling mass market televisions inside the United States at the time.
When Did Element Start Making Appliances?
Element Electronics expanded into home appliances in 2020, beginning with refrigerators and freezers.
According to Element’s own announcement, the move was intended to position the company as a total home solution rather than purely a television and electronics brand.
The appliance lineup has since grown to include ranges, dishwashers, microwaves, washers, dryers, and air conditioners.
Where Are Element Refrigerators Made?
Element’s core manufacturing strength has historically been its Winnsboro, South Carolina television assembly plant, though the company’s broader appliance lineup relies on a wider manufacturing and sourcing network as it has expanded into refrigeration, cooking, and laundry products.
Element markets its refrigerators and freezers with ENERGY STAR certification across many models, spanning compact, top freezer, bottom freezer, French door, and side by side configurations.
The brand positions its appliances around straightforward features and value pricing rather than premium technology.
Element vs Insignia: How Do the Two Budget Electronics Brands Compare?
Element and Insignia both expanded from consumer electronics into home appliances as value focused brands.
Element is an independently owned company that started with its own US television manufacturing operation, while Insignia operates as Best Buy’s private label brand across electronics and appliances.
Shoppers comparing the two will find Element sold through a broader range of independent appliance dealers, while Insignia stays closely tied to Best Buy’s retail footprint.
Is Element a Good Appliance Brand?
Element has built a customer base around straightforward, no frills appliances at accessible price points, winning supplier recognition from retail partners including Walmart in past years.
As a newer entrant to the appliance category compared to legacy manufacturers, Element’s appliance reliability track record is still shorter than brands with decades of refrigeration and laundry history.
Buyers comparing other budget appliance entrants can also look at Hisense and RCA, two other electronics brands that moved into home appliances.
Frequently Asked Questions About Element Appliances
Is Element the same company that makes Element TVs?
Yes, Element appliances are made by Element Electronics, the same company known for its budget television lineup.
When did Element start selling appliances?
Element entered the appliance market in 2020, beginning with refrigerators and freezers before expanding into ranges, dishwashers, and laundry.
Where is Element Electronics headquartered?
Element Electronics is headquartered in Winnsboro, South Carolina, with additional offices in Minnesota, Arkansas, and Georgia.
What appliances does Element sell?
Element sells refrigerators, freezers, ranges, dishwashers, microwaves, washers, dryers, and air conditioners.
I am Jack Neel, a mechanical engineer, researcher, and writer. I created this website to share my knowledge about different brands and products with you. I research the manufacturers behind the brands and provide you with the information you need to make smart buying decisions.