GE Profile appliances are made by Haier US Appliance Solutions, Inc., doing business as GE Appliances, an American home appliance manufacturer headquartered in Louisville, Kentucky, that has been owned by the Chinese company Haier since 2016.
GE Profile is GE Appliances’ upper-mid-tier brand, positioned above the standard GE line and below the premium Café and Monogram lines, known for innovative smart features and technology-forward kitchen appliances including the GE Profile Smart Mixer, named to Time’s Best Inventions list in 2023.
As part of its 2016 acquisition deal from General Electric, Haier holds the right to use the GE brand name on appliances until 2056, meaning GE Profile appliances will continue to carry the GE name for decades despite Chinese ownership.
Knowing that GE Appliances was named America’s number one appliance company and rated the most reliable appliance brand in J.D. Power’s 2025 study, despite Chinese ownership, helps explain how Haier has successfully maintained the GE name’s quality reputation since acquiring it.
This article covers who makes GE Profile appliances, where they are produced, who owns the brand, its history, how it compares to a rival, and whether the appliances are any good.
So let’s get started.
Table of Contents
Who Makes GE Profile Appliances?
GE Profile appliances are made by GE Appliances, a Haier company, which designs and manufactures the GE Profile line alongside its GE, Café, Monogram, and Hotpoint brands.
GE Appliances operates as a major U.S. home appliance manufacturer with 15,500 team members nationwide, led by CEO Kevin Nolan, a 35-plus-year veteran of the company and the broader U.S. appliance industry.
The company’s global headquarters and primary manufacturing hub is Appliance Park, a massive 750-acre industrial complex in Louisville, Kentucky, originally established by General Electric in the 1950s during the post-World War II housing boom.
GE Profile competes within GE Appliances’ four-tier brand structure, sitting above standard GE products with enhanced smart features and finishes while remaining below the professional-grade Café and Monogram lines, as confirmed on GE Appliances’ official corporate fact sheet.
Where Are GE Profile Appliances Made?
GE Profile appliances are manufactured at multiple GE Appliances facilities across the United States, anchored by the company’s massive Appliance Park complex in Louisville, Kentucky.
In August 2025, GE Appliances announced a 3 billion dollar investment in its U.S. operations and workforce over five years, specifically including plans to reshore production of the GE Profile washer and dryer combo and UltraFresh front-load washer line back to the Louisville facility from China.
This investment builds on the 3.5 billion dollars GE Appliances has already invested in U.S. operations since the 2016 Haier acquisition, bringing the company’s total domestic investment commitment to 6.5 billion dollars.
The Louisville innovation center employs more than 1,600 engineers continuously developing new GE Profile technology, reflecting the company’s commitment to keeping both engineering and manufacturing centered in Kentucky.
Who Owns GE Profile Appliances?
GE Profile is owned by Haier Smart Home, a China-based company that acquired the entire GE Appliances division from General Electric in 2016 for over 5 billion dollars.
As part of the acquisition agreement, Haier secured rights to use the GE brand name on appliances through 2056, ensuring continuity of the GE Profile, GE, Café, and Monogram brand names for decades to come.
General Electric itself retains no ownership stake in the appliances business today, having fully divested the division as part of its broader corporate restructuring strategy during the mid-2010s.
The full corporate structure and brand portfolio under Haier ownership are documented in GE Appliances’ company profile.
What Is the History of GE Profile?
GE Appliances was founded in 1907, inspired by Thomas Edison’s inventive spirit, and grew into one of America’s most trusted appliance manufacturers over more than a century of innovation.
The GE Profile sub-brand was developed to offer technologically advanced, design-forward appliances positioned between GE’s standard lineup and its premium Café and Monogram tiers, targeting buyers who wanted smart features without the full premium price point.
Haier’s 2016 acquisition marked a major turning point, bringing Chinese ownership and capital investment to an American manufacturing icon while preserving the GE brand names and Louisville manufacturing base under the licensing agreement.
In 2025, GE Appliances received the National Metalworking Reshoring Award for leadership in bringing manufacturing back to American soil, reflecting the company’s strategic pivot toward reshoring production amid changing trade policy and tariff considerations.
GE Profile vs Samsung: How Do They Compare?
GE Profile and Samsung are both technology-focused appliance lines competing in the mid-to-premium smart appliance segment for buyers who prioritize connected features and modern design.
Samsung manufactures washers and dryers domestically at its Newberry, South Carolina facility, but sources most refrigerators, ranges, and dishwashers from Korea or China, similar to GE Profile’s mixed domestic and international sourcing.
GE Profile holds an advantage in long-term American manufacturing heritage and J.D. Power’s top reliability ranking, while Samsung often leads in cutting-edge smart home integration and design innovation.
For buyers who prioritize manufacturing reshoring commitments and proven reliability rankings, GE Profile currently holds a meaningful edge supported by its 2025 J.D. Power recognition.
Are GE Profile Appliances Any Good?
GE Profile appliances are well regarded for reliability and innovation, with GE Appliances named the top Most Reliable Appliance Brand in J.D. Power’s 2025 U.S. Appliance Reliability and Service Study.
The GE Profile Smart Mixer’s recognition in Time’s 2023 Best Inventions list reflects the sub-brand’s continued investment in genuine product innovation rather than purely cosmetic upgrades.
GE Appliances has faced documented customer service complaints, with 3,607 Better Business Bureau complaints recorded in the three years leading up to January 2026, primarily citing poor customer service rather than product defects.
The company’s significant reshoring investment, including bringing GE Profile washer and dryer production back to Louisville, should improve both domestic job creation and potentially reduce tariff-related cost increases for American buyers going forward.
For buyers who want a technology-forward American appliance brand with strong reliability rankings and increasing domestic manufacturing investment, GE Profile remains one of the most credible choices in the mid-premium smart appliance segment despite its Chinese ownership.
For more on related appliance brands, see Who Makes GE Appliances and Who Makes Monogram Appliances.
Frequently Asked Questions About GE Profile Appliances
Who makes GE Profile appliances?
GE Profile appliances are made by GE Appliances, a Haier company. Haier acquired the GE Appliances division from General Electric in 2016 and holds rights to use the GE brand name until 2056.
Where are GE Profile appliances made?
GE Profile appliances are made at GE Appliances facilities across the United States, primarily at Appliance Park in Louisville, Kentucky. The company is reshoring washer and dryer production from China back to Louisville as part of a 2025 investment plan.
Is GE Profile owned by a Chinese company?
Yes. GE Profile is owned by Haier Smart Home, a Chinese company that acquired GE Appliances from General Electric in 2016. GE Appliances continues to operate from its Louisville, Kentucky headquarters.
How does GE Profile compare to standard GE appliances?
GE Profile sits above the standard GE line with enhanced smart features, finishes, and technology, but below the premium Café and Monogram lines within GE Appliances’ four-tier brand structure.
I am Jack Neel, a mechanical engineer, researcher, and writer. I created this website to share my knowledge about different brands and products with you. I research the manufacturers behind the brands and provide you with the information you need to make smart buying decisions.