Mazama tires are made through Les Schwab Tire Centers, since Mazama is a private brand exclusive to Les Schwab rather than an independent tire company.
Mazama is known for its Open Range and Reputation model lines, developed specifically for Les Schwab’s western United States dealer network.
Les Schwab created Mazama after the company’s exclusive tire supply agreement with Toyo ended, giving Les Schwab its own competitive private brand.
This guide covers who owns Mazama, where the tires are manufactured, the brand’s background, and how Mazama compares to Toyo, the brand it was designed to replace.
So let’s get started.
Table of Contents
Who Owns the Mazama Tire Brand?
Mazama is a private brand owned by Les Schwab Tire Centers, with the current lineup shown on the Mazama Tires official website.
Les Schwab is headquartered in Bend, Oregon and is currently owned by private equity firm Meritage Group LP.
Mazama is exclusive to Les Schwab, meaning the brand cannot be purchased through any other retailer or online marketplace.
This exclusivity gives Les Schwab full control over Mazama’s pricing, warranty terms, and dealer support.
Where Are Mazama Tires Manufactured?
Mazama tires are headquartered in the US for brand management, though manufacturing is handled through contract partners.
Some drivers have noted Mazama’s early Open Range models were built with input from Sumitomo Rubber Industries.
Because Mazama is a private brand rather than a vertically integrated manufacturer, exact factory assignments can vary by model.
Les Schwab applies its own testing and quality standards on top of whatever manufacturing partner produces a given Mazama tire.
What Is the History Behind the Mazama Brand?
Les Schwab carried Toyo tires as its featured national brand for many years before losing that exclusive arrangement.
The company developed Mazama to fill that gap, launching the Open Range all terrain line as a direct competitor to Toyo’s Open Country.
Mazama has since expanded into additional model families, including the Reputation 2 all season line.
Today Mazama serves as one of Les Schwab’s core proprietary tire brands.
What Models Does Mazama Offer?
The Open Range A/T features a highly rigid tread design built for stable handling across all seasons.
The Open Range A/T Plus adds enhanced dry and wet handling for unpredictable weather conditions.
The Open Range HTS covers CUVs, SUVs, and light trucks with an all season highway focused tread.
The Reputation 2 rounds out Mazama’s passenger and touring segment offerings.
How Does Mazama Compare to Toyo Tires?
Mazama was developed specifically to compete with Toyo after Les Schwab lost its exclusive Toyo supply agreement.
The Mazama Open Range A/T competes directly against the Toyo Open Country A/T2 in tread pattern and application.
Toyo remains an independently manufactured brand available at multiple retailers, while Mazama is exclusive to Les Schwab.
Drivers who previously bought Toyo at Les Schwab often now consider Mazama as the in house alternative.
Are Mazama Tires a Good Value?
Mazama tires are generally well reviewed by Les Schwab customers, particularly for snow and ice traction.
Owner reviews frequently praise the Open Range A/T for a quiet, smooth ride combined with dependable grip.
Mazama is backed by Les Schwab’s 60 day satisfaction guarantee and free lifetime services.
For drivers already shopping at Les Schwab, Mazama offers strong value backed by the retailer’s warranty program.
Where Can You Buy Mazama Tires?
Mazama tires are sold exclusively through Les Schwab Tire Centers.
The brand is not available through any other retailer, independent tire shop, or online marketplace.
Les Schwab’s dealer locator can help drivers find the nearest location carrying Mazama.
Shoppers comparing retailer exclusive private label tires may also want to read Who Makes Les Schwab Tires and Where Are Toyo Tires Made.
Frequently Asked Questions About Mazama Tires
Who owns Mazama tires?
Mazama is a private brand owned by Les Schwab Tire Centers.
Is Open Range the same as Mazama?
Yes, Open Range is a model line within the Mazama brand, not a separate tire company.
Can I buy Mazama tires anywhere else?
No, Mazama tires are sold exclusively through Les Schwab Tire Centers.
Are Mazama tires good?
Yes, Mazama tires are generally well reviewed by Les Schwab customers for a quiet ride and dependable traction.
I am Jack Neel, a mechanical engineer, researcher, and writer. I created this website to share my knowledge about different brands and products with you. I research the manufacturers behind the brands and provide you with the information you need to make smart buying decisions.