Toyo tires are made by Toyo Tire Corporation, a Japanese multinational founded in 1945 and headquartered in Itami, Hyogo Prefecture, Japan.
The company is publicly traded on the Tokyo Stock Exchange under TYO: 5105 and operates eight factories across Asia, North America, and Europe.
Toyo tires sold in the United States are produced at both the company’s Japanese plants and its large American factory in White, Georgia, which has an annual production capacity exceeding 13 million tires.
Toyo Tire Corporation also owns the Nitto Tire brand, which operates separately but shares Toyo’s manufacturing infrastructure and engineering resources across the same production network.
The brand is the eleventh-largest tire company in the world by revenue and is particularly well known for its Open Country all-terrain and off-road tire line, which is among the most recognized truck and SUV tire franchises in North America.
In August 2025, Toyo Tire announced a 30 billion Japanese yen investment, approximately $200 million, into its Georgia plant through 2030 to expand American production capacity and reduce its exposure to import tariffs.
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Who Owns Toyo Tires?
Toyo Tire Corporation is an independently listed Japanese company with no single dominant foreign parent.
The company trades on the Tokyo Stock Exchange and is owned by a broad base of institutional and retail shareholders. No major automotive conglomerate or competing tire manufacturer holds a controlling stake.
Toyo Tire Holdings of Americas Inc. is the North American holding company that manages both the Toyo Tire U.S.A. Corporation and Nitto Tire operations in the Americas.
This structure means both Toyo and Nitto branded tires sold in North America fall under the same parent ownership, even though the brands are marketed completely separately with different product identities and dealer networks.
Toyo Tire Corporation changed its English name from Toyo Tire and Rubber Co., Ltd. in January 2019 as part of a global rebranding effort that emphasized its core tire business and streamlined its identity for international markets.
Where Are Toyo Tires Made?
Japan is Toyo’s primary manufacturing country. The company operates three Japanese plants: the Kuwana plant in Mie Prefecture, the Sendai plant in Miyagi Prefecture, and the Hyogo plant near corporate headquarters.
These facilities produce Toyo’s most technologically advanced products and serve as the research and development proving grounds for new compound formulations and tread designs before they transfer to overseas plants.
The United States is Toyo’s most significant overseas production location. The Toyo Tire North America Manufacturing plant in White, Georgia, located in Bartow County near Atlanta, is one of the most advanced tire facilities in North America. It focuses on large-diameter light truck tires and produces over 13 million tires annually. In August 2025, Toyo announced a further $200 million investment into the Georgia plant to increase capacity through 2030.
Beyond Japan and the U.S., Toyo manufactures tires in China at facilities in Zhangjiagang, Jiangsu Province and Zhucheng, Shandong Province. The company also operates a plant in Perak, Malaysia, and a Serbian facility in Indjija that serves European markets. This eight-plant global network gives Toyo the production flexibility to serve regional markets with locally made product while keeping its most premium lines in Japanese factories.
Are Toyo Tires Made in the USA?
Yes. Toyo has one of the most significant American production footprints of any major tire brand.
The White, Georgia plant has been producing Toyo tires for the North American market for decades and is equipped with the company’s proprietary A.T.O.M. (Automated Tire Operation Machinery) system, which uses robotics and automation to maintain consistent quality across extremely high production volumes.
The Georgia plant specifically focuses on the large light truck and SUV tire segments that dominate American vehicle preferences, meaning popular Toyo models like the Open Country A/T III and Open Country M/T that go on pickups and off-road SUVs are frequently American-made.
Buyers who want a domestically produced Toyo tire can look at the DOT code on the tire sidewall to confirm the country of manufacture.
Toyo Tires vs. Nitto Tires: What Is the Difference?
Toyo and Nitto are two separate brands under the same corporate ownership. Nitto Tire was founded in 1945 in Japan and acquired by Toyo in 1979. Despite sharing ownership, the two brands are marketed to completely different audiences with distinct product identities.
Toyo’s brand positioning leans toward performance touring and all-terrain capability with models like the Proxes Sport and Open Country series. Nitto positions itself more aggressively in the truck, off-road, and tuner performance segments, with the Nitto Terra Grappler and Ridge Grappler being the brand’s most recognizable products in the American market.
Toyo Tire Corporation manufactures tires for both brands but keeps the engineering teams, dealer networks, and marketing efforts entirely separate. A buyer choosing between a Toyo and a Nitto product is choosing between different tread designs and compounds engineered for different use cases, not just different labels on identical tires.
The Toyo Open Country Series: America’s Favorite Toyo Tire
The Toyo Open Country tire family is the brand’s most important product line in North America by volume. It covers multiple variants: the Open Country A/T III for all-terrain use, the Open Country R/T for rugged terrain, the Open Country M/T for serious mud and off-road use, and the Open Country Q/T for quieter highway driving on trucks and SUVs.
The Open Country A/T III is particularly well regarded among truck and full-size SUV owners who want a tire that performs acceptably on highway, handles light off-road duty, and lasts through high mileage. It consistently appears in comparisons against competing all-terrain tires from BFGoodrich, Falken, and Goodyear, and generally scores well on tread life and wet-weather highway handling.
Toyo’s motorsport involvement has reinforced the Open Country brand’s off-road credibility. The company’s sponsorship of the Toyota Land Cruiser team in the Dakar Rally, which won the production car category in January 2023 on Open Country tires, demonstrates that the tire’s off-road capability is proven in serious competition conditions.
Frequently Asked Questions About Toyo Tires
Are Toyo tires Japanese or American?
Toyo Tire Corporation is a Japanese company headquartered in Itami, Japan. However, a significant portion of Toyo tires sold in North America are manufactured at the company’s plant in White, Georgia, making them American-made products from a Japanese-owned brand.
Are Toyo and Nitto the same brand?
No. Toyo and Nitto are separate brands with distinct identities and product lineups, but they are owned by the same parent company, Toyo Tire Corporation. Nitto was acquired by Toyo in 1979 and now operates as a subsidiary focused primarily on the truck, off-road, and performance segments.
How long do Toyo tires last?
Toyo’s all-season and highway tires typically carry treadwear ratings between 600 and 740, translating to approximately 60,000 to 75,000 miles of real-world service under normal conditions. The Open Country all-terrain line carries slightly lower treadwear ratings due to the more aggressive compounds needed for off-road capability. For more on Japanese tire brands in the U.S., see Where Are Falken Tires Made and Where Are Hankook Tires Made.
I am Jack Neel, a mechanical engineer, researcher, and writer. I created this website to share my knowledge about different brands and products with you. I research the manufacturers behind the brands and provide you with the information you need to make smart buying decisions.