Who Makes Soundly Hearing Aids

Soundly does not make hearing aids at all, since it is a hearing health research and comparison platform rather than a device manufacturer.

Soundly was co founded by Blake Cadwell to help consumers compare hearing aid brands, read independent reviews, and understand pricing before buying from an actual manufacturer.

In February 2026, Soundly was acquired by Ear Professionals Group, a hearing care provider network, which began integrating Soundly into its own clinic and product ecosystem.

This guide explains what Soundly actually is, how it makes money, and how its recent acquisition may affect the recommendations it shows shoppers.

For manufacturer specific research, see our guides to who makes Miracle Ear hearing aids and who makes Beltone hearing aids.

What Exactly Is Soundly?

Soundly operates as an online hearing health marketplace and research companion, offering free hearing tests, product reviews, and price comparison tools.

The platform tests dozens of hearing aids each month and publishes independent style reviews meant to help shoppers navigate a crowded market of brands and price points.

Soundly reports serving more than fifteen million users, making it one of the more visible consumer resources in the hearing aid research space.

Who Founded Soundly?

Soundly was co founded by Blake Cadwell, who has said his own personal search for hearing aids inspired him to build better tools and information for other shoppers.

The platform grew from that personal frustration into a broader content and comparison business covering both prescription and OTC hearing aid categories.

Who Owns Soundly Now?

In February 2026, Ear Professionals Group announced it had acquired Soundly, with integration work beginning the following month.

Ear Professionals Group operates its own network of hearing care clinics and has said it plans to keep Soundly core identity while connecting more online visitors to its clinical provider network.

The acquiring company chief executive officer, David Falda, stated the goal was to combine a digital first consumer experience with the clinical expertise of the Ear Professionals Group network.

Does Soundly Sell Its Own Hearing Aid Brand?

Soundly itself does not manufacture hearing aids, though its new parent company, Ear Professionals Group, operates a private label brand called Relate, built on Sonova technology.

Following the acquisition, Relate is expected to receive more visibility on the Soundly platform, positioned as a value option alongside established name brand devices.

Ear Professionals Group has stated that Soundly will continue to feature all major name brand hearing aids, not just its own private label product.

Can You Trust Soundly Reviews and Comparisons?

Soundly built its reputation on independent style lab testing and reviews prior to the Ear Professionals Group acquisition, which many shoppers found useful for comparing OTC brands.

Because the platform is now owned by a company with its own clinic network and private label brand, shoppers should be aware that some content placement decisions may reflect those new business interests.

Cross checking any single review platform against multiple independent sources remains a smart practice when researching a major purchase like a hearing aid.

Why Do People Search Who Makes Soundly Hearing Aids?

Many shoppers assume Soundly is a hearing aid brand because it appears prominently in search results alongside actual manufacturer names like Phonak, Oticon, and Signia.

In reality, Soundly earns revenue through its comparison and referral business model, similar to how a travel search site compares flights without owning any airline.

Understanding this distinction helps shoppers interpret Soundly content correctly, as a helpful research layer sitting on top of the real manufacturers rather than a brand itself.

AARP has also partnered with Soundly on a hearing care program offering member discounts, which further illustrates its role as a connector between consumers and the broader hearing care industry rather than a device maker.

This kind of partnership model is common among comparison platforms in healthcare, where the value comes from organizing information rather than manufacturing a physical product.

Shoppers who understand this structure can use Soundly more effectively, treating it as one useful research stop rather than the final word on which brand to choose.

When you see a hearing aid recommended on Soundly, it is worth clicking through to confirm which actual manufacturer builds that product before making a final buying decision.

That extra step ensures you are comparing real manufacturer warranties and support rather than relying only on a referral site summary.

Doing this small extra check takes only a few minutes and can prevent confusion later during warranty or support conversations.

A little extra diligence goes a long way when choosing lasting hearing care.

Is Soundly Really Good or Really Worth It?

As a free research tool, Soundly remains a genuinely useful starting point for comparing hearing aid brands, prices, and general performance data.

Its acquisition by a clinic operator does not eliminate its usefulness, but it is a reasonable factor to keep in mind when reading brand recommendations on the site.

Shoppers are encouraged to use Soundly alongside other independent review sources rather than relying on any single platform alone.

How Do You Actually Buy a Hearing Aid Through Soundly?

Soundly connects visitors with information, pricing comparisons, and links to purchase directly from manufacturer websites or connect with a nearby hearing care provider.

Since Soundly is a research and referral platform, the actual hearing aid purchase and warranty ultimately comes from the manufacturer or clinic, not from Soundly itself.

Frequently Asked Questions About Soundly Hearing Aids

Is Soundly a hearing aid manufacturer?

No, Soundly is a hearing health research and comparison platform, not a hearing aid manufacturer.

Who owns Soundly?

Soundly was acquired by Ear Professionals Group in February 2026, after being founded and led by co founder Blake Cadwell.

Does Soundly sell its own hearing aid brand?

Soundly does not manufacture its own brand, though its new parent company, Ear Professionals Group, operates a private label brand called Relate built on Sonova technology.

Is Soundly free to use?

Yes, Soundly offers free hearing tests, product reviews, and price comparison tools to help shoppers research hearing aid options.

Sources: Soundly official site, HearingTracker news update, and The Hearing Review.