SoFi Invest is owned by SoFi Technologies Inc, a publicly traded company on the Nasdaq under the ticker SOFI, and no single person or firm controls it.
SoFi Invest is the brokerage arm of SoFi’s broader financial services platform, which also includes lending, banking, credit cards and, since 2025, crypto trading.
SoFi began in 2011 as a student loan refinancing startup founded by Stanford graduate students and grew into a full digital bank and brokerage that went public in 2021.
So how did a student loan company end up running a full stock, ETF, options and crypto trading platform, and who actually controls it today?
This article looks at SoFi Invest ownership structure, its largest shareholders, its leadership, its founding story, how much the company is worth, its investing products, and how to reach SoFi customer support.
So let us get started.
Table of Contents
Who Owns SoFi Invest
SoFi Invest is not a separate company, it is a product line owned and operated by SoFi Technologies Inc, a publicly traded financial services and technology company.
Visit the official SoFi website to see the full range of investing, banking and lending products the company offers.
Because SoFi Technologies is publicly traded, ownership is spread across large institutional investors, individual retail shareholders and company insiders rather than any single private owner.
CEO Anthony Noto is the largest individual insider shareholder, holding roughly 1.9 percent of the company through stock and options accumulated since joining in 2018.
| Company Overview | Details |
| Company name | SoFi Technologies Inc |
| Ownership | Publicly traded, no controlling shareholder |
| Parent company | None, independent public company |
| Founded | 2011 |
| Founders | Mike Cagney, Dan Macklin, James Finnigan, Ian Brady |
| CEO | Anthony Noto |
| Headquarters | San Francisco, California |
| Ownership type | Public |
| Stock ticker | NASDAQ: SOFI |
Is SoFi Invest Publicly Traded or Privately Owned
SoFi Technologies, the parent of SoFi Invest, is publicly traded on the Nasdaq under the ticker symbol SOFI.
The company has traded publicly since June 2021, when it completed a merger with the special purpose acquisition company Social Capital Hedosophia Holdings Corp V, backed by investor Chamath Palihapitiya.
As of September 2026, SoFi carried a market capitalization of roughly 22 billion dollars, based on a share price near 17 dollars.
Institutional investors collectively hold a large share of SoFi stock, but no bank, holding company or private equity firm controls the business outright.
Who Are the Largest Shareholders of SoFi Technologies
The Vanguard Group is one of the largest institutional shareholders of SoFi Technologies, holding roughly 7 percent of outstanding shares.
BlackRock also holds a significant institutional stake, consistent with its position as one of the largest passive shareholders across nearly every major US financial stock.
CEO Anthony Noto remains the most notable individual holder, having steadily added to his position through open market purchases over the years since taking the top role.
SoftBank Group, an early and major backer of SoFi before it went public, has also remained a notable shareholder, though its position has been reduced significantly compared to SoFi’s earlier private years.
Readers curious about a privately held rival wealth platform can read our guide on who owns Personal Capital.
Who Is the CEO of SoFi
Anthony Noto is the current Chief Executive Officer of SoFi Technologies, a role he has held since 2018.
Before joining SoFi, Noto served as Chief Operating Officer of Twitter and previously worked as a media and technology analyst and banker at Goldman Sachs.
Noto took over leadership after founder Mike Cagney departed the company in 2017 amid internal controversy, and he has since guided SoFi through its public listing and expansion into banking.
Noto does not personally control the company, his role is to run daily operations and long term strategy on behalf of the shareholders who own SoFi stock.
Who Founded SoFi
Mike Cagney, Dan Macklin, James Finnigan and Ian Brady founded SoFi, short for Social Finance, in August 2011 while Cagney and several co-founders were students at Stanford’s Graduate School of Business.
The company originally focused on refinancing student loans for recent graduates at lower rates than traditional lenders offered, funded partly by Stanford alumni.
Cagney served as CEO through the company’s early hypergrowth years before resigning in 2017 following reports of workplace misconduct allegations, after which Anthony Noto took over leadership.
Under Noto, the company broadened well beyond student loans into personal loans, mortgages, banking, credit cards and the SoFi Invest brokerage platform.
How Has SoFi Invest Ownership Changed Over Time
SoFi grew for nearly a decade as a private, venture backed company, raising large funding rounds from investors including SoftBank before its ownership structure changed dramatically in 2021.
SoFi went public in June 2021 through a merger with a special purpose acquisition company rather than a traditional initial public offering, converting private investor stakes into publicly traded shares.
SoFi Invest itself launched in 2019, bringing stock, ETF and cryptocurrency trading under the same roof as SoFi’s lending and banking products for the first time.
After pausing crypto trading in 2023 due to regulatory uncertainty around bank charters, SoFi Bank relaunched crypto trading for retail customers in 2025 after gaining regulatory clarity, becoming the first nationally chartered bank to offer it.
Brokerage and Crypto Trading
Nationally Chartered Bank
Student, Personal and Home Loans
Vanguard, BlackRock and Individual Investors
CEO and Largest Insider Shareholder
Major SoFi Invest Milestones
Stanford students launch SoFi as a student loan refinancing startup.
Anthony Noto becomes CEO following the founder’s departure.
SoFi adds stock, ETF and crypto trading to its product lineup.
SoFi Technologies goes public through a SPAC merger and obtains a national bank charter.
SoFi Bank relaunches crypto trading as the first nationally chartered bank to do so.
SoFi reports adjusted net revenue growth of 40 percent year over year.
How Much Is SoFi Invest Worth
SoFi Technologies carried a market capitalization of approximately 22 billion dollars as of early September 2026, based on its Nasdaq listed share price.
The company reported full year 2025 revenue of 3.58 billion dollars, up more than 35 percent from the prior year, with net income of roughly 481 million dollars.
For the second quarter of 2026, SoFi reported adjusted net revenue of 1.21 billion dollars, representing 40 percent growth year over year alongside record member and product additions.
| Financial Metric | Value |
| Market capitalization | Approximately 22 billion dollars, September 2026 |
| Full year 2025 revenue | 3.58 billion dollars |
| Full year 2025 net income | 481 million dollars |
| Q2 2026 adjusted net revenue | 1.21 billion dollars, up 40 percent year over year |
| Employees | Approximately 6,100 |
What Investment Products Does SoFi Invest Offer
SoFi Invest offers commission free active trading in stocks, ETFs and options, alongside an automated investing option that builds a diversified portfolio automatically.
The platform also gives members access to select initial public offerings, letting everyday investors buy shares in some companies before general public trading begins.
Since 2025, SoFi Bank customers can also buy, sell and hold cryptocurrency directly through SoFi’s app, backed by the safeguards of a nationally chartered bank.
Readers who want to compare SoFi Invest with an established full service brokerage can see our guide on who owns Charles Schwab.
How Do You Contact SoFi Customer Service
SoFi customer service can be reached at 855 456 7634 for general account support across banking, lending and investing products.
SoFi Invest specific questions can also be handled through in-app chat support, available directly within the SoFi mobile app.
Members can also reach support by email or through the help center on the official SoFi website for account specific issues.
| Support Type | Contact Information |
| General member support | 855 456 7634 |
| In-app support | Available through the SoFi mobile app |
| Corporate headquarters | 234 1st Street, San Francisco, CA 94105 |
| Website | sofi.com |
Where Is SoFi Headquartered
SoFi Technologies is headquartered in San Francisco, California, where the company has been based since its founding.
SoFi also maintains major operations hubs across the United States and has grown its employee base significantly since becoming a nationally chartered bank in 2022.
Is SoFi Invest a Good Investing Platform
SoFi Invest is popular among younger investors for its no fee trading, simple app design and integration with SoFi’s broader banking and lending products.
Being backed by a nationally chartered bank gives SoFi an edge over many standalone fintech investing apps when it comes to product breadth, including its return to crypto trading.
On the downside, SoFi Invest’s research tools and advanced trading features are generally considered less robust than those of larger, longer established brokerages.
Overall, SoFi Invest works well for members who want simple investing bundled with banking and lending, though active traders may prefer a more specialized platform.
Frequently Asked Questions About SoFi Invest
Who owns SoFi Invest
SoFi Invest is owned by SoFi Technologies Inc, a publicly traded company on the Nasdaq under the ticker SOFI.
Who is the CEO of SoFi
Anthony Noto has served as CEO of SoFi Technologies since 2018.
Is SoFi Invest publicly traded
Yes, SoFi Invest’s parent company, SoFi Technologies, trades on the Nasdaq under the ticker SOFI.
What is the SoFi customer service phone number
The main SoFi customer service number is 855 456 7634.
Does SoFi Invest offer crypto trading
Yes, SoFi Bank relaunched crypto trading for retail customers in 2025, becoming the first nationally chartered bank to offer it.
Who founded SoFi
Mike Cagney, Dan Macklin, James Finnigan and Ian Brady founded SoFi in 2011 while at Stanford’s Graduate School of Business.
I am Jack Neel, a mechanical engineer, researcher, and writer. I created this website to share my knowledge about different brands and products with you. I research the manufacturers behind the brands and provide you with the information you need to make smart buying decisions.