Where Are On Clouds Shoes Made

On Cloud shoes are made mainly in Vietnam and Indonesia by independent contract factories, with production having shifted away from China over the past several years.

On Holding AG, the Swiss company behind the brand, does not own any of the factories that build its shoes and instead works with third party manufacturing partners across Asia.

On is a Swiss running shoe company founded in Zurich in 2010, known for its patented CloudTec cushioning pods and a design language that looks nothing like a traditional running shoe.

Tennis legend Roger Federer became an investor and brand partner in 2019, which helped push On from a niche Swiss label into one of the fastest growing sportswear companies in the world.

This guide explains exactly where On shoes are manufactured, who owns the company, how the factories are managed, what CloudTec actually is, and how On compares to other running brands on production and quality.

Where Are On Cloud Shoes Made?

On manufactures its footwear through a network of independent contract factories located primarily in Vietnam and Indonesia, the same two countries that dominate global athletic shoe production for brands such as Nike and Adidas.

Vietnam is currently On’s largest production base, handling a majority of total shoe volume, while Indonesia has grown into the second largest manufacturing hub for the brand.

Earlier in its history, On relied more heavily on factories in China. That share has fallen sharply as the company diversified its supply chain to reduce cost risk and geopolitical exposure.

A small amount of On footwear and apparel production also occurs in other Asian countries, but Vietnam and Indonesia together account for the large majority of finished pairs sold worldwide.

No On shoes are manufactured in Switzerland or the United States. The Zurich headquarters handles design, engineering, and corporate operations, not production.

Who Owns On Running?

On Holding AG was founded in 2010 by Olivier Bernhard, a former professional triathlete, along with David Allemann and Caspar Coppetti.

The company went public on the New York Stock Exchange in September 2021 under the ticker ONON, raising about 746 million dollars in its initial public offering.

Martin Hoffmann became sole Chief Executive Officer in April 2025 after previously sharing the role as Co CEO. Founders Allemann and Coppetti now serve as Executive Co Chairmen, and Bernhard continues to lead product innovation.

Roger Federer joined as a shareholder and creative partner in late 2019. His involvement, paired with the brand’s rapid retail expansion, has made him one of the most closely associated athletes with any footwear company since Michael Jordan and Nike.

On reported revenue of 2.32 billion Swiss francs for 2024, up about 29 percent year over year, with net income more than tripling to roughly 242 million Swiss francs, according to the company’s Wikipedia entry and public filings.

What Is CloudTec and Why Does It Matter for Manufacturing?

CloudTec is the name On gives to the hollow rubber pods lining the bottom of nearly every shoe it sells, engineered in Switzerland to compress on landing and then lock into a firm platform for toe off.

Building these pods accurately requires tighter manufacturing tolerances than a standard molded foam midsole, since inconsistent pod height or density changes how the shoe feels underfoot.

That precision is one reason On keeps a relatively small, closely managed factory network rather than spreading production across dozens of loosely supervised contractors the way some larger brands do.

On also uses a proprietary foam called Helion in its higher end racing and daily trainer models, which is produced through a specialized process licensed to specific manufacturing partners rather than run at every factory in the network.

Does On Own Its Factories?

No. On uses an asset light manufacturing model, meaning it designs and engineers every shoe in house but pays third party factories to physically build them.

This is the same strategy used by nearly every major athletic footwear brand, including Nike, Adidas, and Skechers, because owning factories directly would require billions of dollars in fixed capital that most brands prefer to avoid.

On places its own quality control staff and engineers inside partner factories to monitor materials, stitching, and the precise placement of its signature CloudTec pods, which require tighter tolerances than a standard foam midsole.

Because the factories are independent contractors rather than owned subsidiaries, On can shift order volume between Vietnam, Indonesia, and other countries as costs, capacity, or trade policy change.

How Do Tariffs Affect Where On Shoes Are Made?

Nearly the entire footwear industry, On included, was affected by new United States tariffs on Asian manufacturing countries introduced in 2025, with proposed rates on Vietnamese imports reaching as high as 46 percent at one point.

In February 2026, the United States Supreme Court ruled in Learning Resources, Inc. v. Trump that the law used to impose many of those tariffs, the International Emergency Economic Powers Act, did not actually authorize the White House to set tariffs that way.

That ruling sent the tariff dispute back to a lower trade court and left duties technically in place while refunds are sorted out, so brands sourcing from Vietnam, including On, are still watching the situation closely heading into the rest of 2026.

Even with that uncertainty, On has continued expanding its Vietnam and Indonesia manufacturing base rather than reshoring production, since building comparable factories in Switzerland or the United States would be far more expensive.

On vs Nike and Hoka: Where Are the Shoes Made?

On, Nike, and Hoka all rely on the same general pool of Vietnamese and Indonesian contract factories, so the countries of origin for a pair of Cloudmonsters, Nike Pegasus, or Hoka Bondi shoes often overlap more than shoppers expect.

The differences show up in scale and factory relationships rather than geography. Nike works with some of the largest athletic footwear manufacturers in the world under long term contracts, while On, as a younger and smaller company, uses a more compact factory network.

For a closer look at how similarly positioned running brands handle manufacturing, see Who Makes Hoka Shoes and Where Are Brooks Shoes Made.

On positions itself at a premium price point similar to Hoka and above most Nike lifestyle shoes, so the brand’s cost structure is driven more by its complex CloudTec sole design than by which country assembles the shoe.

Are On Cloud Shoes Worth the Price?

On shoes are generally well regarded for comfort, low weight, and a distinctive rolling ride created by the CloudTec pods, and the brand has built a loyal following among everyday runners and walkers rather than elite racers alone.

Reviewers and everyday users frequently point to durability as the main tradeoff. The soft cushioning pods that make On shoes feel unique can wear down faster than a traditional dense foam midsole, especially with high weekly mileage.

Price is another common concern. Most On running shoes retail between 140 and 220 dollars, which sits above mainstream Nike and Adidas running shoes and roughly in line with Hoka and Brooks premium models.

For casual wearers and shorter distance runners, most reviewers consider On shoes a solid investment given the comfort and design. Serious high mileage runners are more likely to see faster midsole breakdown relative to the price paid.

Frequently Asked Questions About On Cloud Shoes

Are On Cloud shoes made in China?

Not primarily anymore. On has shifted the bulk of its manufacturing to Vietnam and Indonesia over the past several years, and China now makes up a much smaller share of total production than it once did.

Is On a Swiss company?

Yes. On Holding AG is headquartered in Zurich, Switzerland, where the brand was founded in 2010. Design, engineering, and corporate leadership are based there, but no shoes are physically manufactured in Switzerland.

Does Roger Federer own On?

Federer is a shareholder and creative partner who joined the company in 2019, but he does not own or control On outright. On Holding AG is a publicly traded company on the New York Stock Exchange under the ticker ONON.

Are On shoes made in the same factories as Nike?

Not the exact same factories, but On and Nike do source from the same general manufacturing regions, primarily Vietnam and Indonesia, since those countries house most of the world’s large scale athletic footwear production.