Who Makes Braun Coffee Makers

Braun coffee makers are made by De Longhi S.p.A., an Italian appliance company that holds a perpetual license to produce Braun branded small household appliances.

Braun itself remains a trademark owned by Procter and Gamble, even though P&G no longer manufactures Braun kitchen products directly.

De Longhi and Procter and Gamble finalized their licensing agreement in 2012, transferring production of Braun small appliances, including coffee makers, kettles, and food preparation tools, to De Longhi.

But how does one company own a famous brand name while a completely different company actually builds the products carrying it?

This guide will explore who owns the Braun name, who actually makes Braun coffee makers today, the brand history, how Braun compares to other brands, and whether the investment is worth it.

So let’s get started.

Who Owns The Braun Brand Name

The Braun trademark is owned by Procter and Gamble, a massive American consumer goods company.

However, Braun small household appliances, including coffee makers, are made and sold by De Longhi, an Italian appliance manufacturer.

De Longhi and Procter and Gamble finalized a perpetual licensing agreement in 2012 covering small kitchen appliances, ironing products, and select household categories under the Braun name.

This means Braun grooming products, like electric shavers, remain under direct Procter and Gamble control, while Braun kitchen appliances are an entirely separate De Longhi business.

Where Are Braun Coffee Makers Manufactured

De Longhi designs and engineers Braun branded coffee makers through its own product development teams based in Italy.

Manufacturing takes place through a mix of De Longhi own facilities and contract factories, with significant production occurring in China and other parts of Asia.

This structure lets De Longhi apply its existing coffee machine engineering expertise, built through its own branded product line, to the licensed Braun name.

De Longhi maintains its own quality standards across both its self branded and Braun licensed appliance lines.

The History Of Braun And The De Longhi License

Braun was founded in Germany in the early twentieth century and became known for minimalist, functional design across razors, radios, and kitchen appliances, according to Wikipedia.

Procter and Gamble acquired Braun in the late 1960s, eventually folding it into its wider grooming and household products portfolio.

In 2012, Procter and Gamble sold the perpetual licensing rights for Braun small household appliances to De Longhi, while retaining ownership of the Braun name itself and its grooming product lines.

Since that transition, De Longhi has continued producing Braun branded coffee makers, kettles, and food preparation appliances under the licensing agreement.

What Makes Braun Coffee Makers Stand Out

Braun coffee makers carry forward the brand long standing reputation for minimalist, functional industrial design.

Many models emphasize simple, intuitive controls over heavily digital interfaces, consistent with Braun classic design philosophy.

Since De Longhi now handles production, Braun coffee makers also benefit from De Longhi decades of experience specifically in the coffee machine category.

Our guide to who makes KitchenAid appliances covers another established kitchen brand competing in similar categories.

Braun Versus Other Mainstream Coffee Brands

Krups, owned by French company Groupe SEB, competes closely with Braun on both price and minimalist design philosophy.

Our guide to who makes Bunn coffee makers covers a more commercial grade alternative in a similar overall price range.

Braun tends to differentiate itself through the classic German industrial design heritage it carries from its pre licensing era.

Buyers who specifically value that design history alongside dependable performance often gravitate toward Braun over less established competitors.

Why Braun Split Between Two Different Companies

Large consumer brands sometimes license out specific product categories rather than manufacturing everything under one roof.

For Procter and Gamble, focusing on Braun grooming products while licensing out small kitchen appliances let the company concentrate resources on its core personal care business.

For De Longhi, gaining rights to a globally recognized name like Braun offered a fast way to expand its coffee and kitchen appliance reach without building a new brand from scratch.

This kind of brand licensing arrangement is more common across the appliance industry than many shoppers realize, similar to how Transformco licenses the Kenmore name to Whirlpool.

Braun Coffee Maker Warranty Coverage

Most Braun coffee makers carry a standard one to two year limited warranty covering defects in materials and workmanship, administered through De Longhi customer support.

Coverage generally excludes damage from mineral scale buildup caused by skipping regular descaling maintenance.

Because De Longhi handles Braun licensed appliances, warranty service channels differ from Braun own grooming product support run by Procter and Gamble.

Registering a new coffee maker through the official Braun household appliances website can help streamline any future warranty claim.

Is Braun Really Good Or Really Worth It

Braun carries a long standing reputation for dependable, well engineered small appliances, a legacy that De Longhi has generally maintained since taking over production.

The licensing arrangement itself was widely covered in trade press coverage, reflecting how significant a shift it was for a globally recognized brand name to change manufacturers.

Coffee drinkers generally report satisfaction with Braun brewing consistency, benefiting from De Longhi established coffee machine engineering.

Some buyers unfamiliar with the licensing structure are surprised to learn Braun kitchen appliances and Braun shavers now come from entirely different companies.

For buyers who want dependable, classically styled coffee brewing backed by an experienced coffee machine manufacturer, Braun remains a solid mainstream choice.

Frequently Asked Questions About Braun Coffee Makers

Does Procter And Gamble Still Make Braun Coffee Makers

No. Procter and Gamble still owns the Braun trademark but licensed production of Braun small household appliances, including coffee makers, to De Longhi in 2012.

Is Braun The Same Company As Braun Shavers

Braun shavers remain directly under Procter and Gamble control, while Braun kitchen appliances, including coffee makers, are produced separately by De Longhi.

Are Braun Coffee Makers Made In Germany

Braun coffee makers are designed by De Longhi Italian product teams and manufactured through a mix of De Longhi facilities and contract factories, primarily in Asia.

How Long Is The Warranty On A Braun Coffee Maker

Most Braun coffee makers carry a one to two year limited warranty covering defects in materials and workmanship, administered through De Longhi customer support.