Chevrolet is made by General Motors Company, the American automaker headquartered in Detroit that has owned the brand since 1918.
General Motors is publicly traded on the New York Stock Exchange under the ticker GM, with Mary Barra serving as Chair and Chief Executive Officer.
Chevrolet started as its own independent company more than a century ago before a reverse merger brought it under the General Motors umbrella for good.
This guide covers Chevrolet’s founding, how it ended up inside General Motors, where its vehicles are built today, and how the brand fits into GM’s broader lineup alongside Buick, GMC, and Cadillac.
Table of Contents
Who Owns Chevrolet?

Chevrolet is fully owned by General Motors Company, one of the largest automakers in the United States by both revenue and vehicle production.
General Motors is publicly traded, meaning no single individual owner controls the company, and shares are held by institutional and individual investors worldwide.
Mary Barra has led General Motors as Chair and CEO since 2014, making her one of the longest serving chief executives among major global automakers.
Within GM, Chevrolet operates as the company’s mainstream volume brand, positioned below Cadillac and alongside GMC and Buick in the North American lineup.
| Company Overview | Details |
| Company name | Chevrolet Motor Division, General Motors Company |
| Founded | November 3, 1911, Detroit |
| Founders | Louis Chevrolet, Arthur Chevrolet, William C. Durant |
| Joined General Motors | 1918, through a reverse merger |
| Parent company | General Motors Company |
| Headquarters | Detroit, Michigan, United States |
| Chair and CEO | Mary Barra |
| Stock ticker | GM, New York Stock Exchange |
| Country | United States |
| Official Website | chevrolet.com |
When Was Chevrolet Founded?

Chevrolet was founded on November 3, 1911, in Detroit by Swiss race car driver Louis Chevrolet, his brother Arthur, and businessman William C. Durant.
Durant had actually founded General Motors himself in 1908, but lost control of the company to bankers just two years later in 1910.
He started Chevrolet Motor Car Company partly to build a new fortune and partly to eventually buy his way back into General Motors leadership.
Louis Chevrolet, the engineer behind the brand’s name, actually left the company in 1913 after disagreements with Durant over car design direction.
Despite leaving the company that bears his name, Louis Chevrolet remained active in motorsport and automotive engineering for the rest of his career.
How Chevrolet Joined General Motors
Durant used Chevrolet’s growing success to quietly buy shares of General Motors stock throughout the early 1910s.
By 1918, Durant had accumulated enough GM stock through Chevrolet to engineer a reverse merger, effectively having Chevrolet acquire General Motors from the inside.
The move restored Durant to the presidency of General Motors, and Chevrolet became a wholly owned division rather than a separate public company.
Durant was ousted from GM again in 1920 following the post war recession, but Chevrolet remained permanently inside the General Motors structure from that point forward.
By the late 1920s, Chevrolet had grown into GM’s top selling brand, a position it has held for most of the company’s history since.
How Chevrolet Fits Into GM’s Brand Structure
General Motors organizes its North American business around four core brands, each serving a distinct market position and customer base.
Chevrolet serves as the mainstream volume brand, offering everything from budget friendly sedans to full size trucks and the Corvette sports car.
GMC targets buyers seeking a more premium truck and SUV experience, while Buick focuses on comfort oriented sedans and crossovers, particularly strong in the Chinese market.
Cadillac sits at the top of the GM hierarchy as the company’s luxury flagship, spearheading GM’s push into premium electric vehicles.
General Motors also operates joint ventures overseas, including Baojun and Wuling in China, though those do not use the Chevrolet name.
Mainstream Volume Brand
Premium Trucks and SUVs
Comfort Focused Sedans and Crossovers
Luxury Flagship Brand
Chair and Chief Executive Officer
Chevrolet Ownership Timeline
Chevrolet’s path from independent startup to GM’s flagship volume brand includes one of the more unusual corporate reversals in automotive history.
William C. Durant founds General Motors as a holding company for Buick.
Bankers force Durant out of General Motors leadership.
Louis Chevrolet, Arthur Chevrolet, and Durant establish Chevrolet Motor Car Company.
Durant uses Chevrolet stock to regain control of General Motors.
Chevrolet becomes General Motors’ best selling nameplate.
Mary Barra becomes Chief Executive Officer of General Motors.
Chevrolet ends production of the current generation Camaro sports car.
Chevrolet continues expanding electric models including the Equinox EV and Silverado EV.
Where Are Chevrolets Made?

Most Chevrolets sold in North America are assembled in the United States, Mexico, and Canada across a network of General Motors owned plants.
The Silverado full size pickup is built at plants in Fort Wayne, Indiana, and Silao, Mexico, reflecting the model’s high production volume.
The Corvette, Chevrolet’s flagship sports car, is hand assembled at a dedicated plant in Bowling Green, Kentucky, the only place in the world where new Corvettes are built.
Electric models like the Equinox EV and Blazer EV are produced using GM’s Ultium battery platform at retooled plants including Spring Hill, Tennessee, and Ramos Arizpe, Mexico.
What Models Does Chevrolet Currently Offer?

Chevrolet’s current United States lineup spans small crossovers, full size trucks, sedans, and performance cars.
The Trax and Trailblazer serve budget conscious small SUV buyers, while the Equinox and Traverse cover the compact and midsize three row segments.
The Silverado remains Chevrolet’s top selling nameplate overall, competing directly against the Ford F150 and Ram 1500 in the full size truck segment.
The Corvette continues as Chevrolet’s halo performance model, now offered with a mid engine layout introduced in 2020, a major departure from its front engine predecessors.
Electric additions include the Equinox EV, Blazer EV, and Silverado EV, all built on GM’s Ultium platform as the brand expands its zero emission offerings.
Is Chevrolet Really Worth Buying?
Chevrolet generally delivers solid value and strong truck capability, though independent reliability surveys have flagged it as average rather than a category leader in recent years.
Consumer Reports’ December 2025 new car reliability report placed Chevrolet roughly in the middle of mainstream brands, an improvement over some earlier survey years.
J.D. Power’s 2025 Vehicle Dependability Study, which measures owner reported problems on three year old vehicles, ranked Chevrolet notably well, ahead of many mainstream competitors.
Owners consistently praise Chevrolet’s truck and SUV capability, strong towing figures, and widely available service network across the United States and Canada.
- Strong towing and payload figures across the truck and SUV lineup
- Wide and easily accessible dealer and service network
- Competitive pricing versus Ford and Ram equivalents
- Well regarded J.D. Power dependability scores for recent model years
- Consumer Reports rates overall reliability as average rather than top tier
- Some infotainment and electrical glitches reported on newer electric models
- Resale value can trail Toyota and Honda equivalents in some segments
- Interior materials vary noticeably between trim levels
How Chevrolet Compares to Other GM Brands
Chevrolet, Buick, GMC, and Cadillac all report to the same General Motors leadership, but each targets a distinct customer.
Buick shares many underlying platforms with Chevrolet but emphasizes a quieter ride and additional standard comfort features.
The Corvette, while technically a Chevrolet model rather than a separate brand, has grown into its own distinct identity within GM’s performance lineup.
Chevrolet remains GM’s highest volume brand globally, giving it outsized influence over the company’s shared engineering platforms and battery technology.
Where to Verify the Chevrolet Ownership Story
These sources provide additional detail on Chevrolet’s founding, its relationship with General Motors, and current reliability data.
Wikipedia’s Chevrolet entry documents the brand’s 1911 founding and its 1918 merger into General Motors.
GM Authority’s coverage of the 2025 J.D. Power Dependability Study details how Chevrolet ranked against other mainstream brands.
Chevrolet publishes its full current model lineup and pricing on its official website.
Frequently Asked Questions About Chevrolet
Is Chevrolet owned by General Motors?
Yes. Chevrolet has been a wholly owned division of General Motors since 1918 and has no separate corporate structure or shareholders of its own.
Who is the current CEO overseeing Chevrolet?
Mary Barra has served as Chair and Chief Executive Officer of General Motors since 2014, overseeing Chevrolet along with the company’s other brands.
Where is the Chevrolet Corvette built?
Every Chevrolet Corvette is hand assembled at General Motors’ dedicated plant in Bowling Green, Kentucky, the only Corvette assembly facility in the world.
Is Chevrolet still an American brand?
Yes. Chevrolet was founded in Detroit in 1911 and remains headquartered there today as part of General Motors, an American publicly traded corporation.

I am Jack Neel, a mechanical engineer, researcher, and writer. I created this website to share my knowledge about different brands and products with you. I research the manufacturers behind the brands and provide you with the information you need to make smart buying decisions.