Maserati cars are made by Maserati S.p.A., an Italian luxury automaker headquartered in Modena, Italy, that operates as the standalone pure luxury brand within the Stellantis portfolio.
Maserati is known for its trident emblem, its history in motorsport, the distinctive exhaust note of its engines, and a brand identity built around Italian craftsmanship, performance, and exclusivity spanning more than 100 years.
Maserati is owned by Stellantis N.V. and every Maserati is 100% designed, developed, and manufactured in Italy, a commitment the brand maintains as a core part of its luxury positioning in a market where Chinese technology partnerships are increasingly shaping its future models.
Knowing who makes Maserati helps buyers understand the brand’s Stellantis ownership, why it is going through an extremely difficult sales period, and what its future looks like as Stellantis restructures.
This article covers Maserati’s ownership, founding, manufacturing locations, current lineup, the brand’s sales crisis, and how it compares to Ferrari and Lamborghini.
So let’s get started.
Table of Contents
Who Owns Maserati?
Maserati is owned by Stellantis N.V., the multinational automotive group formed in 2021 from the merger of Fiat Chrysler Automobiles and PSA Group.
Within Stellantis’s restructured brand strategy announced in 2026, Maserati stands alone in the “pure luxury” tier, separate from the four global priority brands (Jeep, Ram, Peugeot, Fiat) and the five regional brands (Chrysler, Dodge, Alfa Romeo, Citroën, Opel).
The Maserati brand traces through Fiat’s corporate family. Fiat acquired Maserati in 1993, Fiat became Fiat Chrysler Automobiles (FCA) in 2014, and FCA became Stellantis in 2021. Maserati has been under Fiat-group control for over 30 years.
When Was Maserati Founded?
Maserati was founded on December 1, 1914, by the six Maserati brothers, most notably Alfieri, Ettore, and Ernesto Maserati, in Bologna, Italy.
The brand began as a racing company, winning the Targa Florio in 1926 and building a reputation in European motorsport before transitioning to road cars in the postwar era.
Maserati moved its headquarters to Modena in 1940, cementing the city’s identity as Italy’s Motor Valley alongside Ferrari, Lamborghini, and Pagani, all of which operate within a short distance of each other in the Emilia-Romagna region.
Where Are Maserati Cars Made?
All Maserati vehicles are manufactured in Italy. The historic Modena plant on Viale Ciro Menotti, where Maserati has been based for more than 80 years, produces the MC20 supercar and GranTurismo/GranCabrio grand tourers.
The Grecale compact SUV is assembled at the Cassino plant in Piedimonte San Germano, Lazio. The Cassino plant is a Stellantis facility also shared with Alfa Romeo models on the same Giorgio platform.
Maserati has confirmed that its upcoming new models, including two large E-segment vehicles announced in 2026, will also be produced in Italy as part of its commitment to Italian manufacturing heritage.
What Models Does Maserati Currently Offer?
As of 2026, Maserati’s lineup consists of three core models. The Grecale is the entry-level compact SUV starting around $85,000. The GranTurismo is the grand touring coupe in the $145,000 range, available in combustion and Folgore full electric versions.
The MCPura (previously branded MC20) is Maserati’s performance halo model, a mid-engine supercar starting around $250,000. The GranCabrio is the convertible version of the GranTurismo at a slight premium over the coupe.
Two new E-segment large vehicles were confirmed by Stellantis CEO Antonio Filosa at the 2026 Investor Day, though body styles, pricing, and production timing had not been disclosed by mid-2026. Full current details are at Maserati’s official US website.
Why Have Maserati Sales Dropped So Dramatically?
Maserati’s sales collapsed by 57% in 2024, falling to approximately 11,300 vehicles globally, followed by another 30% decline in 2025 to about 11,127 units.
The decline reflects several challenges: a narrow model range, pricing that does not align with brand perception relative to better-funded rivals like Porsche and Mercedes, rapid model discontinuations (the Ghibli and Quattroporte sedans ended in 2023), and an electrification strategy that has moved faster than the luxury market was ready for in some segments.
Under former Stellantis CEO Carlos Tavares’s cost-cutting strategy, Maserati suffered from reduced investment and support. New Stellantis CEO Antonio Filosa has confirmed the brand’s survival and committed to two new large models to broaden the lineup.
Maserati vs Ferrari vs Lamborghini: Who Makes Each?
All three are Italian performance brands rooted in Emilia-Romagna, but with completely different ownership structures. Maserati is owned by Stellantis. Ferrari S.p.A. is an independent publicly traded company listed on the NYSE and Euronext Milan, after being spun off from Fiat Chrysler in 2016. Lamborghini is owned by Volkswagen Group through its subsidiary Audi AG.
Ferrari is the most profitable per vehicle and the most tightly controlled in production volume. Lamborghini benefits from Volkswagen Group’s engineering and financial resources. Maserati is the only one currently going through a significant sales and strategic crisis.
All three are headquartered within approximately 50 kilometers of each other in Italy’s Motor Valley, a concentration of automotive excellence without parallel anywhere in the world.
Frequently Asked Questions About Who Makes Maserati
Is Maserati owned by Ferrari?
No. Maserati and Ferrari are completely separate companies. Maserati is owned by Stellantis. Ferrari is an independent publicly traded company. The two brands did share corporate ownership under Fiat Group in the 1990s and early 2000s, but Ferrari was spun off as an independent company in 2016 and has no ownership connection to Maserati.
Where are Maserati cars made?
All Maserati vehicles are manufactured in Italy. The GranTurismo and MC20/MCPura are made in Modena. The Grecale SUV is assembled at the Cassino plant in Lazio. Maserati has committed that all future models will also be made in Italy.
Is Maserati a reliable car?
Maserati has historically ranked below competitors like Porsche, Lexus, and Mercedes in long-term reliability surveys. The brand has invested in quality improvements under Stellantis, but its reputation for expensive maintenance and below-average reliability remains a persistent challenge for the brand’s sales performance in the luxury segment.
Is Maserati going out of business?
No. Despite dramatic sales declines in 2024 and 2025, Stellantis confirmed Maserati’s continued existence in 2026, announcing two new large vehicles and positioning the brand as its “pure luxury” flagship. The brand is undergoing a painful restructuring but has corporate commitment behind its future.
I am Jack Neel, a mechanical engineer, researcher, and writer. I created this website to share my knowledge about different brands and products with you. I research the manufacturers behind the brands and provide you with the information you need to make smart buying decisions.