Allsups gas stations are owned by Yesway, a convenience store chain that acquired the brand from the Allsup family back in 2019.
Allsups is a beloved regional convenience store chain known for its burritos, deeply rooted in New Mexico and the surrounding Texas Panhandle and Oklahoma communities nearby.
The chain was founded by Lonnie Allsup in 1956 and remained fully family owned for more than six decades before Yesway, backed by Brookwood Financial Partners, purchased all 304 Allsups locations outright.
But if the Allsup family sold the company, why does the brand still feel so much like a hometown institution to longtime customers?
This article will explore who owns Allsups today, its history, the Yesway acquisition, and what has changed since the family sold the chain.
So let’s get started.
Table of Contents
Who Owns Allsups Gas Stations Today
Allsups is owned by Yesway, a convenience store operator whose broader portfolio is detailed on the CSP Daily News industry profile.
Yesway was founded by Boston based private equity firm Brookwood Financial Partners, which built the company specifically to acquire and consolidate regional convenience store chains.
Yesway went public on the Nasdaq in April 2026, meaning investors can now buy shares in the parent company that owns Allsups, a listing detailed on Wikipedia.
The History of Allsups and the Allsup Family
Lonnie Allsup opened the first Allsups store in Clovis, New Mexico in 1956, building the chain into a regional icon over the following decades.
The Allsup family kept ownership of the chain for more than sixty years before selling to Yesway in 2019, a transaction covered by Convenience Store News.
Allsups became especially famous for its burritos, which developed a cult following across New Mexico and remain the chain’s signature product to this day.
How the Yesway Acquisition Changed Allsups
Yesway acquired all 304 Allsups stores in a single deal in 2019, immediately becoming one of the larger convenience store operators in the region.
The acquisition gave Yesway a strong foothold in New Mexico, a state where it previously had limited presence, similar to the regional expansion strategy covered in our guide on who owns Royal Farms gas stations.
Yesway kept the Allsups name and branding intact after the purchase, recognizing the strong customer loyalty tied to the original identity built by the Allsup family.
Allsups vs Casey’s General Stores
Allsups and Casey’s General Stores both built their identities around signature food items, though the two chains operate in very different regions of the country.
Casey’s is known nationally for its pizza program, while Allsups built its reputation specifically on its red or green chile burritos, a distinctly regional specialty. Readers can compare that food first approach in our guide on who owns Casey’s gas stations.
Both brands rely on food service as a major draw beyond fuel sales, a strategy that has helped smaller regional chains compete against larger national brands.
Where Allsups Gas Stations Are Located
Allsups operates primarily throughout New Mexico, with additional locations spread across nearby parts of Texas and Oklahoma near the New Mexico border region.
This regional concentration is similar to the geographic focus described in our guide on who owns Sunoco gas stations, another brand with strong regional roots.
The chain has stayed relatively concentrated rather than expanding nationally, keeping its identity tightly linked to the communities it originally served.
Is Allsups a Good Gas Station Brand
Allsups enjoys strong brand loyalty in New Mexico, where many customers grew up stopping at the chain and consider it a genuine local institution.
The burritos remain the biggest draw for many customers, often cited in reviews as a primary reason to choose Allsups over competing convenience stores.
Overall, Allsups is considered a well regarded regional brand, especially valued for its food offerings rather than simply being viewed as just another gas station.
Frequently Asked Questions About Allsups Gas Stations
Who owns Allsups now?
Allsups is owned by Yesway, a convenience store operator backed by Brookwood Financial Partners, which acquired the chain from the Allsup family in 2019.
Is Allsups still family owned?
No, the Allsup family sold the chain to Yesway in 2019, ending more than sixty years of continuous family ownership altogether.
Where are Allsups stores located?
Allsups operates primarily in New Mexico, with additional locations in nearby parts of Texas and Oklahoma.
What is Allsups known for?
Allsups is best known for its red and green chile burritos, which have developed a cult following across New Mexico over several decades.
I am Jack Neel, a mechanical engineer, researcher, and writer. I created this website to share my knowledge about different brands and products with you. I research the manufacturers behind the brands and provide you with the information you need to make smart buying decisions.