Stash is a privately held company owned by its founders, employees and a group of venture capital investors, with no single controlling owner and no public shares available to buy.
The fintech app is best known for letting everyday users start investing with small amounts of money, paired with a debit card that automatically invests spare change from purchases.
Stash was founded in 2015 in New York City and has grown into a subscription based investing and banking app used by millions of Americans.
So how did a small change investing app end up managing billions of dollars, and who actually controls it today?
This article looks at Stash ownership structure, its investors, its leadership, its founding story, how much the company is worth, its products, and how to contact customer support.
So let us get started.
Table of Contents
Who Owns Stash
Stash is a privately held company, with ownership spread across its founders, employees and a group of venture capital and institutional investors who have funded the business over several rounds.
Visit the official Stash website to see the full range of investing, banking and subscription plans the app offers.
Co-founder Brandon Krieg and co-founder Ed Robinson remain closely involved with the company, with Robinson continuing to serve as President while Krieg has shifted his focus to business development.
Because Stash has never gone public, everyday app users are simply customers rather than shareholders, unlike investing in a publicly traded brokerage.
| Company Overview | Details |
| Company name | Stash Financial Inc |
| Ownership | Privately held, venture capital backed |
| Parent company | None, independent private company |
| Founded | 2015 |
| Founders | Brandon Krieg, Ed Robinson, David Ronick |
| CEO | Liza Landsman |
| Headquarters | New York, New York |
| Ownership type | Private |
| Assets under management | Approximately 4.6 billion dollars |
Is Stash Publicly Traded or Privately Owned
Stash is privately owned and has never listed shares on a public stock exchange.
The company has funded its growth through multiple private venture capital rounds rather than a public offering, most recently a 146 million dollar Series H round.
CEO Liza Landsman has publicly said the company is keeping every option open for its future, including acquisition, additional private financing or an eventual initial public offering.
Until any of those paths plays out, Stash remains a private company not available for public investors to buy shares in directly.
Who Are Stash’s Largest Investors
Goodwater Capital led Stash’s most recent Series H funding round, an oversubscribed raise that brought in 146 million dollars.
Union Square Ventures, StepStone Group, Serengeti, the University of Illinois Foundation and T. Rowe Price also participated in that round, with T. Rowe Price returning after backing an earlier 40 million dollar raise in 2023.
Earlier funding rounds valued Stash at 1.4 billion dollars during its Series G raise, making it one of the more highly valued independent fintech investing apps at the time.
Readers curious about a much larger, publicly traded rival in the same space can read our guide on who owns SoFi Invest.
Who Is the CEO of Stash
Liza Landsman has served as Chief Executive Officer of Stash since February 2023, brought in as the company matured beyond its early hyper growth years.
Before joining Stash, Landsman worked as a general partner at venture capital firm New Enterprise Associates and held executive roles at Jet.com, E*Trade, BlackRock and Citi.
Co-founder Brandon Krieg, who previously served as CEO, transitioned to leading business development after Landsman took over the top role.
Co-founder Ed Robinson remains President of the company, continuing to help guide product and strategy alongside Landsman.
Who Founded Stash
Brandon Krieg, Ed Robinson and David Ronick founded Stash in 2015 in New York City, aiming to make investing accessible to people who felt priced out of traditional brokerages.
The founders built the app around letting users start investing with just a few dollars, a sharp departure from the higher account minimums common at the time.
Krieg served as CEO through the company’s early growth phase, helping raise multiple venture capital rounds and build Stash’s subscriber base into the millions.
That founder led growth phase eventually gave way to Liza Landsman’s arrival as the company shifted focus toward sustainable profitability rather than pure user growth.
How Has Stash Ownership Changed Over Time
Stash has raised capital across several funding rounds since 2015, gradually diluting founder ownership as new venture investors bought equity stakes.
The company’s Series G round pushed its valuation to 1.4 billion dollars, reflecting strong investor confidence during the broader fintech funding boom of the early 2020s.
As market conditions cooled, Stash brought in Liza Landsman as CEO in 2023 and later completed a 146 million dollar Series H round in 2026 led by Goodwater Capital.
Alongside that funding, Stash reduced its workforce by roughly 16 percent to around 420 employees as it focused on efficiency and a path toward a potential acquisition, private financing or IPO.
Brandon Krieg and Ed Robinson
Goodwater Capital, Union Square Ventures, T. Rowe Price
Chief Executive Officer
Major Stash Milestones
Brandon Krieg, Ed Robinson and David Ronick launch Stash in New York City.
Stash expands into banking with debit cards and Stock-Back rewards.
Stash reaches unicorn status during its Series G funding round.
Liza Landsman becomes CEO as the company shifts toward profitability.
Stash raises 146 million dollars led by Goodwater Capital.
How Much Is Stash Worth
Stash does not disclose a current public valuation, but it was valued at 1.4 billion dollars during its Series G funding round in the early 2020s.
The company recently surpassed 100 million dollars in annual revenue, growing roughly 30 percent year over year, with approximately 4.6 billion dollars in client assets under management.
Stash counts roughly 2 million active paying subscribers across its investing and banking subscription tiers.
| Financial Metric | Value |
| Peak valuation, Series G | 1.4 billion dollars |
| Annual revenue | Over 100 million dollars, roughly 30 percent growth |
| Assets under management | Approximately 4.6 billion dollars |
| Active subscribers | Approximately 2 million |
| Employees | Approximately 420 |
What Products Does Stash Offer
Stash offers subscription based investing accounts, letting users buy fractional shares of stocks and ETFs starting with very small dollar amounts.
Its Stock-Back debit card automatically invests a portion of every purchase into stock of the brand the user shopped with, turning everyday spending into small investments.
Stash also offers custodial accounts for children, retirement accounts, and an AI powered Money Coach feature that has driven millions of user interactions since launch.
Readers who want to compare Stash with a similar micro investing model backed by a public parent can see our guide on who owns SoFi Invest.
How Do You Contact Stash Customer Support
Stash customers can reach support through the in-app help center, which is the company’s primary channel for account questions.
Users can also email the support team directly through the contact form on the official Stash website for issues that need a written response.
Stash does not widely publish a general customer service phone number, favoring in-app messaging and email support instead.
| Support Type | Contact Information |
| In-app support | Available through the Stash mobile app |
| Email support | Contact form on stash.com |
| Headquarters | New York, New York |
| Website | stash.com |
Where Is Stash Headquartered
Stash is headquartered in New York City, where the company was founded and has remained based since 2015.
The company operates primarily as a digital app rather than through physical branches, so most of its workforce supports engineering, product and customer operations remotely or from its New York office.
Is Stash a Good Investing App
Stash remains popular among beginner investors for its low minimums, fractional share investing and simple subscription pricing.
Its Stock-Back debit card offers a genuinely distinctive way to build an investment portfolio passively through everyday spending, a feature few competitors fully replicate.
On the downside, Stash’s monthly subscription fee can eat into returns for users with very small account balances compared to fully commission free competitors.
Overall, Stash works well for beginner investors who value simplicity and automatic investing habits over advanced trading tools.
Frequently Asked Questions About Stash
Who owns Stash
Stash is privately owned by its founders, employees and venture capital investors including Goodwater Capital, Union Square Ventures and T. Rowe Price.
Who is the CEO of Stash
Liza Landsman has served as CEO of Stash since February 2023.
Is Stash publicly traded
No, Stash is a privately held company and has not gone public, though its CEO has said an IPO remains a possibility for the future.
Who founded Stash
Brandon Krieg, Ed Robinson and David Ronick founded Stash in 2015 in New York City.
How much is Stash worth
Stash was valued at 1.4 billion dollars during its Series G funding round and has continued raising private capital since.
Does Stash have a debit card
Yes, Stash offers the Stock-Back debit card, which automatically invests a portion of purchases into stock of the brand shopped with.
I am Jack Neel, a mechanical engineer, researcher, and writer. I created this website to share my knowledge about different brands and products with you. I research the manufacturers behind the brands and provide you with the information you need to make smart buying decisions.