Genie lifts are made by Terex, a very large industrial equipment manufacturer that formally acquired the Genie brand back in 2002.
Genie is one of the best known names in aerial work platforms, producing scissor lifts, boom lifts, and material lifts used across construction, warehousing, and maintenance industries nationwide.
The company was founded in Washington state many decades before the Terex acquisition, building a strong reputation in aerial equipment long before eventually becoming part of a much larger industrial group.
But if Genie is now owned by Terex, does that mean the equipment is still built the way it always has been?
This article will explore who makes Genie lifts today, where the equipment is actually manufactured, how it compares to other well known lift brands, and whether the quality has held up under Terex ownership.
So let’s get started.
Table of Contents
Who Owns Genie Lifts Today

Genie operates as a brand under Terex Corporation, with company details available on the official Genie website.
Terex acquired Genie in 2002, adding the brand to its already broader portfolio of construction and industrial equipment manufacturers spanning multiple product categories.
Genie continues to operate under its own brand name and product lineup, rather than being absorbed into a generic Terex product line.
Where Genie Lifts Are Actually Manufactured

Genie lifts are manufactured at multiple facilities, including a major plant in Moses Lake, Washington, and another production site in Umbertide, Italy, according to Wikipedia.
The Moses Lake facility remains one of the company’s primary manufacturing hubs, reflecting Genie’s continued roots in Washington state despite the change in ownership.
Having production split between the United States and Italy allows Genie to serve both North American and European markets more efficiently.
Genie’s History Before the Terex Acquisition
Genie was founded in Washington state and built its early reputation on scissor lifts and aerial work platforms long before eventually joining the larger Terex organization.
The brand became known for durability and ease of use, qualities that helped it become a standard choice on job sites across North America.
Terex specifically targeted Genie for acquisition because of that established reputation, rather than building a competing lift brand from scratch, according to Heavy Equipment Guide.
Genie vs Atlas Lifts: How They Compare
Atlas is another well known name in the lift equipment space, though it focuses more heavily on automotive service lifts rather than aerial work platforms. Readers can see that comparison directly in our guide on where Atlas lifts are made.
Genie’s core products serve construction and warehouse applications, while Atlas focuses on vehicle service equipment used in auto shops and dealerships.
Both brands have strong reputations in their respective categories, making direct comparison less useful than understanding which type of lift a buyer actually needs.
Genie vs BendPak and Rotary Lifts
BendPak and Rotary are two other major names in the lift equipment industry, though both focus primarily on automotive lifts rather than Genie’s aerial work platforms. Readers can see those comparisons in our guides on where BendPak lifts are made and where Rotary lifts are made.
Because Genie serves a different equipment category entirely, it rarely competes head to head with these automotive lift brands in the same purchasing decision.
Is Genie a Good Quality Lift Brand
Genie has a strong reputation among construction and rental companies, often cited as one of the more reliable names in aerial work platforms.
Owners generally report that Terex ownership has not noticeably hurt build quality, with parts and service support remaining widely available.
Overall, Genie is considered a dependable and well established brand in its category, backed by decades of reputation built before and maintained after the Terex acquisition.
Frequently Asked Questions About Genie Lifts
Who makes Genie lifts?
Genie lifts are made by Terex Corporation, which acquired the Genie brand in 2002 and continues to manufacture it as a standalone product line.
Where are Genie lifts manufactured?
Genie lifts are manufactured at facilities including Moses Lake, Washington, and Umbertide, Italy.
Is Genie still a separate brand from Terex?
Yes, Genie continues to operate under its own brand name and full product lineup within the much larger Terex Corporation today.
What types of lifts does Genie make?
Genie primarily manufactures scissor lifts, boom lifts, and material lifts used regularly in construction, warehousing, and everyday maintenance work.

I am Jack Neel, a mechanical engineer, researcher, and writer. I created this website to share my knowledge about different brands and products with you. I research the manufacturers behind the brands and provide you with the information you need to make smart buying decisions.